Sr. Manager, Marketing Strategy

Commercial Medical, Health & Wellness Sr. Manager, Marketing Strategy

Ready to help us transform healthcare? Bring your true colors to blue. Why join our team? Are you a passionate, progress-driven individual looking to make a positive impact at an industry-leading organization? Do you seek an opportunity to develop your professional skills, while contributing to an organization working to make health care simpler, more affordable, and more accessible? We are committed to investing in your development and providing the necessary resources to enable your success. We are dedicated to creating a refreshing and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path. We take pride in our diverse, community-centric, wellness-focused culture and believe every member of our team deserves to enjoy a positive work-life balance.

What we need : Reporting directly to the Director of Product Marketing, the Commercial Medical, Health & Wellness Sr. Manager, Marketing Strategy role is responsible for developing and executing various product marketing strategies. This role will collaborate directly with business leaders in product management, marketing, sales, and other departments to deliver go-to-market strategies for key Commercial Medical, Health & Wellness initiatives that align with our corporate strategy and goals. It will also support relevant offerings launched by Blue Cross, in partnership with external vendors. This role will need to demonstrate product marketing effectiveness against key performance indicators. Being successful in this role is highly dependent on the person's ability to think strategically, build relationships, deliver results on time, and to influence positive outcomes.

Your day to day : + Provide product marketing thought leadership, develop product marketing strategies, further strengthen the current market positioning, and turn enterprise strategies into successful go-to-market campaigns. + Help drive Commercial Medical, Health & Wellness product(s) adoption, customer engagement, and member / account satisfaction by understanding customers' needs / preferences and translating them into actionable marketing insights. + Deliver timely Commercial Medical, Health & Wellness communications to our sales, broker, account, and member audiences as well as maintain various marketing collateral, assets, etc. + Partner with Product, Marketing, Sales, and Digital teams to ensure clear and consistent messaging on product features, benefits, value propositions, etc. based on targeted audiences / segments. + Manage the creative process and business approval for Commercial Medical, Health & Wellness marketing assets and other related communications.

Were looking for : + Strong product marketing, account management, and project management background with strategic decision-making skills grounded in facts and data. + Excellent oral, writing, communication, and presentation skills for multiple management level as well as being self-directed with excellent planning, organizational, problem solving, and interpersonal skills. + Attention to detail, stakeholder management, experience leading cross functional teams while handling multiple projects in a fast-paced environment. + Healthcare experience is required. + Experience with WorkFront and Adobe Creative Cloud, a plus.

What you bring : + Bachelors or Master's in Marketing; relevant graduate degree or professional credential preferred + Seasoned professional with at least 10+ years of B2C and B2B2C marketing experience

Location : Boston

Time Type : Full time

Salary Range : $117,360.00 - $143,440.00

Blue Cross Blue Shield of Massachusetts is an Equal Employment Employer - veterans / disability. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law. Blue Cross Blue Shield of Massachusetts will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Blue Cross Blue Shield of Massachusetts's legal duty to furnish information.