CRM Marketing Manager

Job Title : CRM Marketing Manager

Job Type : Contract (W2)

Start Date : 11 / 17 / 2025

Contract Duration : 3 Months (with potential for extension)

Reason for Position : To provide coverage for an employee on paternity leave

Job Location : Manhattan, NY (HYBRID role)

Work Schedule : Monday-Friday, 8 hours per day, 40 hours per week (standard business hours)

Compensation : $32 to $36 per hour

Overview : We are seeking a dynamic CRM Marketing Manager to enhance our customer relationship management efforts for a leading global eyewear brand. As a key player, you will utilize your marketing expertise to drive brand awareness and loyalty through innovative strategies and cross-functional collaboration.

Responsibilities :

• Lead the strategic development and execution of customer-centric, loyalty-based CRM initiatives.
• Oversee 1 : 1 marketing campaigns from planning through to evaluation, utilizing channels such as email and SMS.
• Manage and coordinate the CRM calendar, collaborating with global campaign teams for optimal e-commerce strategies.
• Support the development of customer strategies and rewards programs to enhance customer engagement.
• Create and execute a marketing communications plan aligned with the overall marketing strategy.
• Collaborate with global teams to refine and enhance customer journeys across all touchpoints.
• Build and maintain productive relationships with external and internal agencies for improved efficiencies.
• Analyze campaign performance against goals to continually optimize marketing efforts.
• Enhance customer experience across channels, ensuring relevant communication at every stage.
• Develop new content and delivery methods to maximize channel effectiveness.
• Identify opportunities for enriching customer experiences to foster loyalty and retention.
• Work closely with Customer Intelligence and IT teams to maximize marketing technology capabilities.
• Partner with the OMNI team and other stakeholders to drive significant improvements in loyalty dynamics.

Required Qualifications :

Preferred Qualifications :