Influencer & Affiliate Marketing Manager

Job Description

Job Description

Salary : $80,000-$90,000

About Bask & Lather :

Bask & Lather is a leading haircare brand focused on promoting healthy hair growth through natural, effective products. As we continue to grow, we are expanding our affiliate and influencer partnerships to scale brand awareness, drive conversions, and nurture long-term collaborations. We're seeking a highly organized and proactive

Affiliate & Influencer Manager to own and optimize these critical marketing channels.

Position Overview :

The Affiliate & Influencer Manager will be responsible for developing, executing, and scaling Bask & Lather's affiliate and influencer marketing strategy. This role combines data-driven execution with relationship management, ensuring our brand partners are aligned, activated, and delivering results. You'll manage affiliate platforms, build influencer relationships, track campaign performance, and ensure every partner interaction reflects our brand values.

Key Responsibilities Include :

Affiliate Program Management

• Manage and grow the

affiliate programs, including onboarding, performance tracking, and payout coordination.

Lead

outbound affiliate recruitment

to identify aligned creators, customers, and niche partners.

Oversee

all affiliate channels, optimizing for visibility and conversion.

Influencer Program Execution

Source and vet influencer partners that align with Bask & Lathers mission and audience.

Draft and manage

influencer briefs,

set deliverables, and maintain organized communications.

Coordinate

product shipments

for influencer campaigns and sample requests.

Track deliverables, content usage rights, and deadlines to ensure consistent output and ROI.

Campaign & Promotional Strategy

Execute

collaborations, and

affiliate recruitment campaigns

to grow share of voice.

Develop and update

promotional marketing pages

(e.g., affiliate landing pages, campaign info hubs).

Collaborate with social and content teams to amplify influencer-created content across platforms.

Sample & Product Coordination

Manage sample stock inventory and fulfillment for

affiliate and creator programs.

Work cross-functionally with operations to ensure timely delivery of PR and content kits.

Qualifications :

3+ years of experience in affiliate, influencer, or partnership marketing (beauty / DTC space strongly preferred).

Experience with TikTok affiliate and creator programs is a must have.

Proven success in managing influencer campaigns and affiliate platforms

Excellent written and verbal communication skills; capable of managing contracts and relationship dynamics.

Organized, proactive, and self-motivated with strong attention to detail.

Ability to work onsite and coordinate real-time with marketing and operations teams.

What We Offer :

Competitive salary based on experience

Opportunity to grow with a fast-scaling beauty brand

Employee discount on all products

Creative, collaborative team culture

Job Type : Full-time

Benefits :

401(k)

401(k) matching

Dental insurance

Health insurance

Paid time off

Vision insurance

Schedule :

8 hour shift

Monday to Friday

Weekends as needed