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Digital Marketing Specialist

Digital Marketing Specialist

MusicWareAtlanta, GA, US
1 day ago
Job type
  • Full-time
Job description

About MusicWare

MusicWare is a fast-growing SaaS platform built specifically for the musical-instrument retail and rental industry . We help music stores modernize their operations—from rentals and repairs to payments and inventory—with elegant, easy-to-use software. Our team combines a deep understanding of the music business with a passion for intuitive design and customer experience.

We're looking for a Digital Marketing Specialist who can bring creativity, precision, and a strong eye for design to every campaign. If you love the intersection of music, technology, and storytelling , you'll feel right at home here.

Key Responsibilities

  • Website & SEO : Manage website design, on-page SEO, landing pages, and content updates in coordination with our product team to improve visibility and conversions.
  • Design-Driven Marketing : Create visually compelling assets and ad creatives that communicate MusicWare's brand identity—clean, modern, and musician-friendly.
  • Campaign Creation & Management : Plan, execute, and optimize digital campaigns (Google Ads, Meta Ads, LinkedIn, and YouTube) that drive lead generation and brand awareness for MusicWare.
  • Email & Automation : Build and deploy email campaigns, nurturing leads and onboarding new customers with a seamless brand experience.
  • Creative Collaboration : Partner with the product and UX teams to ensure marketing visuals, messaging, and user flows feel cohesive across every digital touchpoint.
  • Analytics & Optimization : Track KPIs, present performance reports with clear recommendations for improvement.
  • Continuous Innovation : Stay ahead of digital trends in SaaS, retail tech, and music industry marketing to keep MusicWare's presence fresh and distinctive.
  • Social Media Management : Develop and schedule content that tells MusicWare's story—behind-the-scenes looks, feature highlights, customer spotlights, and industry insights.

Qualifications

  • Bachelor's degree in Marketing, Design, Communications, or related field.
  • 2–4 years of experience in digital marketing—preferably within SaaS, eCommerce, or creative technology.
  • Strong understanding of SEO, SEM, PPC, and social advertising.
  • Excellent writing, editing, and storytelling skills.
  • Demonstrated eye for design —comfortable working with tools like Canva, Figma, or Adobe Creative Suite to produce high-impact visuals.
  • Hands-on experience with Google Ads, Meta Business Suite, or other ad management platforms.
  • Analytical mindset with the ability to interpret data and make strategic recommendations.
  • Be a team player, be able to jump in and assist all departments as needed and tasks come up.

    • Preferred Skills

  • Familiarity with music retail or the musical instrument industry.
  • Experience managing creative assets and website content in tools like Webflow, Bubble.io, or WordPress.
  • Google Ads and Analytics certifications.
  • Basic HTML / CSS knowledge for landing page edits.

    • Why MusicWare

  • Be part of a mission-driven team helping music stores thrive in the digital age.
  • Competitive salary and benefits package.
  • Opportunities for creative ownership and professional growth.
  • A company that values design, innovation, and authenticity as much as performance metrics.

    • Compensation :

  • Base Salary : $55,000 – $70,000
  • Company success bonuses
  • Medical / Dental / Vision Insurance
  • 401(k) matching
  • PTO
  • Casual work environment
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    Digital Marketing Specialist • Atlanta, GA, US