Description
Position Description
This position is responsible for bank advertising and merchandising support for Atlantic Union's lines of businesses to include Consumer, HR, Facilities, and all back-office marketing support.
Position Accountabilities
- Partner with branch managers and regional management to shape marketing strategies to grow their business.
- Support regional advertising development, including partnering with LOB staff and management of ad-hoc vendors such as ad agencies, photographers, and printers.
- Copywriting, proofing and editing of marketing materials.
- Ensure compliance and legal requirements are met and those departments provide approvals on ads.
- Partner with Facilities department in branch renovations, closings and openings.
- Lead branch merchandising efforts, including support for promotions and campaigns.
- Order creation of flyers, posters and other marketing pieces for community needs and new hires.
- Coordinates branch-based mailings.
- Plan and attend bank and community events
- Provide support for regional events to include organizing, ordering promotional items and monitoring.
- Provide additional marketing support across all lines of business when needed and other duties as assigned.
Organizational Relationship
This position reports to the Director of Marketing Communications.
Position Qualifications
Education & Experience
Bachelor's degree preferred or related work experience5+ years of banking experience5+ years of marketing or advertising experienceKnowledge & Skills
Experience in advertising development and ad agency engagementExperience in retail / branch-based marketing and merchandisingStrong organizational skillsExcellent verbal and written communication skillsAbility to handle multiple tasks with attention to details with limited supervisionProficient with Microsoft OfficeAbility to exercise sound business judgmentFamiliarity of media strategiesTravel of approximately 25% is required
Valid Drivers License
Must be able to lift 25lbs
Salary offered will be based on several factors including but not limited to education, work experience, certifications, etc. This position is also eligible to participate in either an applicable incentive compensation plan for the position or a discretionary profit sharing bonus program. General information on our comprehensive benefits package can be found by visiting https : / / www.atlanticunionbank.com / about / careers / benefits.
We are proud to be an Equal Employment Opportunity employer. We maintain a drug-free workplace.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.