Director, Product Marketing - TrainingPeaks

Join the Team Powering the World's Best Endurance Athletes

At TrainingPeaks, we believe that behind every great athlete is a great coach and the right technology to help them reach their potential. Our platform is trusted by Tour de France winners, Olympic gold medalists, and everyday endurance athletes to plan, track, and analyze their training. Whether you're a performance-driven athlete, a passionate coach, or someone who simply thrives on building tools that empower others, TrainingPeaks is where ambition meets impact.

As part of the Peaksware portfolio, consisting of brands like TrainingPeaks, MakeMusic, Alfred Music, TrainHeroic, we’re united by a shared mission : to create software that transforms deliberate practice into performance. At Peaksware, we don’t just build products. We build communities of motivated people chasing progress, including athletes, musicians, performers, and the teams that support them.

General Summary

We believe every great product has a powerful story waiting to be told, and we need a Director, Product Marketing to lead the charge in telling ours. This isn't just about launching products; it's about leading a dedicated team, empowering them to craft compelling messages, and strategically positioning our innovations to captivate the market. If you're a strategic storyteller with a knack for understanding what truly resonates with customers, and you're passionate about guiding others to success, come join us and help shape the future of our brand.

You will sit directly with the Product Marketing team, work in close collaboration with the Brand and Growth Marketing teams, and report to the VP, Marketing.

Core Functions :

• Product-Led Growth : Define and execute the strategic direction for the PMM function within a PLG company. Lead, mentor, and grow the Product Marketing team.
• Go-To-Market Strategy : Launch new products or features as well as highlight existing features with clear value props and adoption strategy.
• Positioning & Messaging : Craft compelling narratives, messaging frameworks, and positioning maps tailored to target audiences (e.g., coaches, athletes, training organizations).
• Customer & Market Insights : Leverage platform data along with customer research and competitive analysis to guide messaging and product roadmap.
• Community Engagement : Develop and work with customer advisory board to leverage real-world insights to enhance messaging and product development.
• Cross-Functional Leadership : Collaborate & align cross-functional teams including Product, Brand & Social Media, Design, Growth Marketing, Partnerships, and UX.
• Internal Stewdarship : Influence the long-term direction of the brand and product while also championing internal product adoption & engagement.

Requirements

Required Qualifications :

Desired Qualifications :

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits

Compensation :

We are committed to fair and equitable compensation practices. The salary range for this role in Colorado is $91,151-$151,919. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. This role is eligible for variable compensation including bonus.

Benefits and Perks : Health

Disability and Life

Additional

Please contact careers@peaksware.com if you require a reasonable accommodation to review our website or to apply online.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Work Environment

This job operates in a professional office environment that is well-lighted, heated, and / or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and / or Human Resources.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and / or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

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