Content Marketing (PCW) - Lead Director

Lead Director of Performance Content & Customer Growth (Pharmacy Consumer Wellness Content)

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. The Lead Director of Performance Content & Customer Growth (Pharmacy Consumer Wellness Content) is a strategic innovator who bridges high-impact content marketing with data-driven customer growth strategies. This dynamic role combines creative storytelling excellence with analytical rigor to drive measurable business outcomes across digital ecosystems. The position demands a versatile leader who can architect comprehensive content strategies while leveraging advanced analytics to optimize customer acquisition, engagement, and retention. This role represents a unique opportunity to shape the future of performance-driven content marketing while building scalable systems that drive meaningful business growth and customer relationships.

Core Responsibilities

Strategic Content Innovation & Growth Architecture

• Enterprise Content Strategy Development : Design and execute comprehensive content strategies that simultaneously drive brand equity, customer acquisition, and business growth
• Emerging Technology Integration : Pioneer implementation of cutting-edge technologies including generative AI, AR / 3D experiences, and advanced martech solutions to enhance content performance and customer engagement
• Data-Driven Content Framework : Establish robust measurement systems utilizing search data, digital traffic insights, and customer behavior analytics to inform content development and optimization
• Growth-Focused Storytelling : Create compelling narratives that educate customers, build brand affinity, and drive measurable conversion and retention outcomes

Cross-Functional Leadership & Collaboration

Performance Optimization & Analytics

Channel Strategy & Digital Ecosystem Management

Key Success Metrics

Content-driven customer acquisition and retention rates

Digital traffic growth and engagement metrics

Brand equity and awareness improvements

Content performance ROI and conversion optimization

Cross-functional team satisfaction and delivery excellence

Innovation implementation and technology adoption rates

Required Qualifications

10+ years of progressive marketing leadership with demonstrated success in both content marketing and digital customer growth. Proven track record in retail, e-commerce, healthcare, or consumer brands with experience scaling content operations.

6+ years of digital platform mastery including content management systems, martech tools, and emerging content technologies.

Preferred Qualifications

Advanced data fluency with ability to craft executive-ready narratives backed by robust analytics and market sizing

SEO and digital traffic optimization experience with deep understanding of search data application to content strategy

Strategic consulting background preferred, with ability to structure ambiguous business scenarios into clear, actionable strategies

Matrix management excellence with proven ability to lead cross-functional teams in fast-paced, entrepreneurial environments

Executive presence with expert-level communication skills and ability to engage stakeholders across multiple specializations

Creative judgment combined with analytical rigor and innate curiosity for emerging trends and technologies

Proven ability to flex across diverse digital marketing and customer growth initiatives

Martech / AdTech expertise with knowledge of recent developments and willingness to evangelize new technologies

Brand marketing and social media exposure with understanding of integrated marketing approaches

Education

Bachelor's degree or equivalent (HS Diploma and 4 years of experience) required. MBA or advanced degree in Business, Marketing, or related field preferred.

Pay Range

The typical pay range for this role is : $100,000.00 - $231,540.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include :

For more information, visit https : / / jobs.cvshealth.com / us / en / benefits

We anticipate the application window for this opening will close on : 12 / 05 / 2025 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws. We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex / gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.