Collaborate with Finance, Sales, and Operations teams to forecast product revenues effectively.
Develop and execute innovative marketing plans for both new and existing products.
Proactively manage marketing programs, influencing cross-functional initiatives to achieve strategic and financial goals for the product portfolio.
Create compelling product-oriented content that highlights unique selling points and differentiates offerings.
Lead the execution of key marketing initiatives, including product strategies, pricing, promotions, sales team training, and product claims development.
Conduct periodic market analyses focusing on customers, technologies, competitors, patient populations, and insurers to optimize strategies, tactics, and opportunity assessments.
Partner with R&D, Technology, Sales, and other departments to create innovative products and services, playing a key role in the commercialization process.
Engage with customers to gather insights and requirements for new products and initiatives.
Contribute to fostering a culture of success and sustainable competitive advantage.
Provide technical product training and leadership to the Sales team.
Demonstrate the ability to synthesize diverse inputs into clear objectives, strategies, and actionable plans.
Basic Qualifications
Minimum of 5 years of experience in a product-oriented marketing role.
Bachelor's degree from an accredited university.
Preferred Qualifications
MBA from a top-tier business school.
Bachelor's degree majoring or minoring in a STEM field.
Experience in marketing for medical or dental device manufacturers, especially with FDA Class II devices.
Familiarity with the Dental, Sleep Medicine, or similar industries.
Experience leading or participating in New Product Introduction (NPI) processes.
Results-driven, self-motivated individual.
Exceptional analytical skills, with a scientific approach to marketing.
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Marketing Specialist • San Jose, CA, United States
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