Senior Product Marketing Specialist

Essential Duties and Responsibilities

• Collaborate with Finance, Sales, and Operations teams to forecast product revenues effectively.
• Develop and execute innovative marketing plans for both new and existing products.
• Proactively manage marketing programs, influencing cross-functional initiatives to achieve strategic and financial goals for the product portfolio.
• Create compelling product-oriented content that highlights unique selling points and differentiates offerings.
• Lead the execution of key marketing initiatives, including product strategies, pricing, promotions, sales team training, and product claims development.
• Conduct periodic market analyses focusing on customers, technologies, competitors, patient populations, and insurers to optimize strategies, tactics, and opportunity assessments.
• Partner with R&D, Technology, Sales, and other departments to create innovative products and services, playing a key role in the commercialization process.
• Engage with customers to gather insights and requirements for new products and initiatives.
• Contribute to fostering a culture of success and sustainable competitive advantage.
• Provide technical product training and leadership to the Sales team.
• Demonstrate the ability to synthesize diverse inputs into clear objectives, strategies, and actionable plans.

Basic Qualifications

Preferred Qualifications