NEWS PRODUCER (PRIMARY) - WBRC Job at Gray Media in Birmingham

Overview

WBRC 6 News is on the hunt for a news producer who sees rundowns as a blank canvas—not just a checklist. We're looking for someone who brings bold editorial instincts, strong news judgment, and the creativity to shape fast-moving, high-impact newscasts that serve and surprise our viewers. You'll have access to multiple live capabilities and a team that thrives on urgency, clarity, and storytelling that goes beyond the obvious. If you know how to turn facts into compelling moments—and you're not afraid to try something new—we'd love to see what you can do.

We’re looking for a smart, creative, and driven producer to join our team and take the lead on our weekend morning newscasts. During the week, you will fill in on other shows as needed—and yes, that might include holidays.

This isn't a plug-and-play role. We want someone who takes initiative, thinks critically, and isn't afraid to make bold editorial calls. If you love building a show from the ground up and making each newscast better than the last, this is the place for you.

Duties / Responsibilities

• Use your editorial judgment to help decide what makes the show—and what doesn't.
• Work closely with reporters and managers to build fast-paced, impactful, and original newscasts.
• Keep a close eye on social media to spot trends, find fresh angles, and highlight the stories people are talking about.
• Get creative with visuals—think graphics, viewer photos, webcam interviews, and anything else that brings a story to life.
• Write for all platforms, from web to social, and post with visuals and video that grab attention.
• Interview subjects and dig into stories to make sure they're accurate, fair, and worth watching.
• Pitch in on live breaking news and special coverage—sometimes unscripted, always high-stakes.
• Work with reporters and producers on promos, teases, and content development.
• Follow up on tips, chase leads, and help find the next big story.
• Make smart, fast decisions under pressure—especially when things change at the last minute.
• Write clean, clear copy across platforms, even when the deadline clock is ticking.
• Follow journalistic and legal guidelines.
• Edit video for both broadcast and digital.
• We're looking for someone who is curious, collaborative, and confident—a critical thinker who's ready to jump in, take ownership, and elevate every show they touch.

Qualifications / Requirements

If you feel you’re qualified and want to work with a great group of people, go to https : / / gray.tv / careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references. Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal. WBRC-TV / Gray Media is a drug-free company.

Additional Information

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

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