Senior Outbound Product Manager

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

The CRM & Industry Workflow Public Sector Industry Outbound Product Management team is seeking an experienced Product Manager to support the expansion of Public Sector Digital Services (PSDS) into new government mission areas. PSDS is a robust customer service management solution designed to meet the unique needs of federal, state, and local agencies as they work to fulfill their missions.

We're looking for someone with strong go-to-market and product enablement expertise—someone who can create and execute strategies for comprehensive solutions that address the complex needs of both constituents and the agencies that serve them.

What you’ll do in this role :

Develop high-quality enablement content that communicates the value of product innovations, with a focus on government data models and mission-driven applications

Gain a deep understanding of customer use cases and success metrics to help shape product roadmaps

Create best-practice resources, including early product demos, to encourage adoption by customers and partners

Serve as a trusted advocate for the CRM product vision with industry influencers, strategic partners, and pundits

Collaborate with government agencies around the world and contribute to meaningful mission outcomes

Work closely with teams across Inbound Product Management, Product Marketing, Product Success, and Technical Alliances to define product strategy, release themes, and go-to-market plans

Lead cross-functional efforts to achieve shared goals

Qualifications

This role requires passing the ServiceNow USFedPASS background screening , which includes a credit check, criminal and misdemeanor check, and drug test. Employment is contingent upon successful completion of the screening. Due to federal requirements, applicants must be U.S. citizens, naturalized citizens, or Permanent Residents with a green card.

5+ years of experience in Product Management or related fields, ideally with a focus on CRM applications for public sector (federal, state, or local)

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.

Familiarity with ServiceNow or other enterprise CRM platforms (e.g., Salesforce, Pegasystems, Appian, Microsoft) is a plus

Experience working directly with government agencies

Strong understanding of government structures, processes, and operations

Demonstrated ability to translate technical capabilities into business value and craft compelling product messaging

Excellent verbal and written communication skills, including experience leading sessions, hosting webinars, and influencing stakeholders across time zones

Strategic thinker with a systems mindset—someone who enjoys solving complex puzzles

Action-oriented and hands-on, with a strong drive to succeed in a competitive market

Strong interpersonal and collaboration skills for working with customers, leadership, cross-functional teams, and external partners

Preferred Qualifications :

Experience in Solution Consulting, Solution Architecture, or Enterprise Architecture is a plus

For positions in this location, we offer a base pay of $140,700 - $239,200, plus equity (when applicable), variable / incentive compensation, and benefits. Sales positions generally offer a competitive On-Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan, and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here .

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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