Director, Product Marketing - Loyalty

Product Marketing Strategy Leader

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

This job establishes overall business strategy for product marketing, influencing executive-level decision-making through strategic insights. They collaborate with product development teams to ensure alignment with market needs and drive product awareness through effective communication. This role involves monitoring market trends to adjust strategies, ensuring that products resonate with target audiences and achieve business objectives.

Essential Responsibilities :

• Develop insights and conduct market analysis to inform product strategy and positioning
• Create and refine value proposition narratives tailored to market segments
• Monitor and analyze competition to identify opportunities and threats
• Collect and validate customer feedback to guide product development
• Lead early detection and resolution of customer issues to improve satisfaction
• Oversee performance tracking through instrumentation and dashboarding
• Translate insights into actionable recommendations for product enhancements
• Drive the execution of key initiatives and go-to-market strategies
• Collaborate with cross-functional teams to deliver impactful merchant solutions
• Lead regional product marketing initiatives to align with business objectives

Expected Qualifications :

Preferred Qualification :

Required Qualifications :

Preferred Qualifications :