Marketing Automation Analyst

A company is looking for a Marketing Automation Analyst to support email marketing initiatives and drive performance through Salesforce Marketing Cloud.

Key Responsibilities

Create and deploy medium to high-complexity email campaigns in Salesforce Marketing Cloud (SFMC)

Monitor and analyze email performance, providing insights and recommendations for improvement

Collaborate with cross-functional teams to align email marketing with broader marketing strategies

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field

2-4 years of hands-on experience in email marketing, preferably in an agency environment

Strong knowledge and proficiency in Salesforce Marketing Cloud (SFMC)

Experience with HTML / CSS for email formatting and coding

Familiarity with marketing automation best practices and compliance (e.g., CAN-SPAM)