Field Marketing Representative

Position Summary:

In this role, you will work closely with the Field Marketing Coordinator to plan, coordinate, and execute our company's marketing events, including tradeshows, conferences, webinars, and other promotional events. The ideal candidate will have a strong understanding of event management, excellent communication and project management skills, and the ability to work well in a team environment.

Roles and Responsibilities/ Essential Functions:

• Plan, coordinate, and execute marketing events, including tradeshows, conferences, webinars, and other promotional events.
• Develop event timelines, budgets, and logistics plans.
• Work with cross-functional teams to plan and execute event strategies that align with business goals and target audiences.
• Coordinate with external vendors, such as event production companies and logistics providers, to ensure events are executed on time and within budget.
• Develop and manage event registration processes, attendee lists, and event follow-up processes.
• Manage event assets and promotional materials, including signage, promotional products, and event collateral.
• Manage event leads and follow-up processes to ensure high-quality leads are identified and followed-up on in a timely manner.
• Monitor and report on event performance, including lead generation, attendee engagement, and return on investment (ROI).
• Independently travel to marketing events as needed with occasional overnight stays.
• Stay up-to-date with industry trends and best practices in event management and marketing.

Competencies:

• Accountability: Accountability looks at the extent to which an individual is willing to accept responsibility.
• Accuracy: Accuracy looks at the extent to which an individual’s work is correct and error free within company policies and guidelines.
• Communication: Ability to promote understanding through exceptional written, oral, interpersonal, and presentation skills.
• Goal Oriented: Goal orientation looks at the ability of the individual to act to ensure that they and others stay focused on the task objective and perform in accordance with clear expectations and goals.
• Honesty / Integrity: Honesty and integrity looks at the ability of the individual to act in a fair and just manner, free from deception.
• Organized: Organizational skills looks at the ability of the individual to be structured and methodical in working skills.
• Responsible: Responsibility looks at the ability of the individual to be trustworthy or answerable for their conduct.
• Self- Motivated: Self motivational skills looks at the ability of the individual to reach a goal or perform a task with little supervision or direction.
• Time Management: Time management skills looks at the ability of the individual to effectively utilize available time for the completion of necessary job tasks.
• Working Under Pressure: Working under pressure looks at the ability of the individual to maintain composure when exposed to stress.

Required Experience:

• 1 year of experience in field marketing, event planning, or project management.

Preferred Experience:

• Experience with sales and marketing automation systems - HubSpot experience is a plus.
• Experience with event management tools such as Big Marker, GoToWebinar, Eventbrite, Bizzabo, Whova, or Webex Events.

Required Skills, Education and/ or Certifications:

• Bachelor's Degree in Marketing, Communications or Event Management, or equivalent experience.
• Strong project management, negotiation and decision-making skills.
• PC proficiency in Microsoft Office Word, Excel, Power Point, and Outlook.

Preferred Skills, Education and/ or Certifications:

• Adobe Creative Cloud experience preferred.

Equal Opportunity Employer – Including Disabled and Veterans

#HBS