Senior Acquisition Marketing Manager Affiliate

YOUR MISSION

Manage the agency of record, monitor delivery and campaign performance on an ongoing basis and generate campaign performance reports, provide performance analysis and execute on that analysis to ensure ROI targets are achieved

Expand the development and diversification of partners while maintaining relationships with affiliates to motivate partners to improve campaign performance

Collaborate with in-house creative in developing creative needs and ensure requests are fulfilled and match desired product

Work cross functionally across all DTC functions to determine needs for promotions and product launches - including landing pages, creative, site content, physical stores, and promotion / product set up

Monitor competitive landscape in the affiliate space and provide strategic solutions to provide best in class programs

Safeguard brand integrity by ensuring brand voice and messaging is not infringed upon and that the correct verbiage is always used; escalate internally if any egregious infringements persist

Establish best practices in growing the program for each market (US & Canada) along with active collaboration with global counterparts

Analyze and report on affiliate performance metrics to internal stakeholders and deliver actionable insights

Lead initiatives to drive in-store traffic through Affiliate marketing program in partnership with the Senior Retail Marketing Manager

Oversee the PUMA Referral program, working closely with vendor partner and Retention marketing team to measure and enhance performance

Partner with the social media team to integrate influencers / content creators into upper-funnel affiliate programs

YOUR TALENT

5+ years of relevant experience in affiliate marketing, either in-house with an agency, at an agency or managing affiliate programs directly

Bachelor's degree in marketing, analytics, communications, or a related field or equivalent experience

Strong project management and organizational skills with the ability to manage multiple tasks and priorities in a fast-pacing retail environment

Analytical mindset with the ability to produce data-driven reports to properly identify opportunities for growth

Proven ability to work independently, meet tight deadlines, adapt quickly in a direct-to-consumer environment

Strategic thinker who also has comfort in tactical execution

Proficiency in Microsoft Office suite, especially Excel, PowerPoint, and Teams, as well as collaboration platforms

Excellent communication skills with ability to present insights and recommendations to senior leadership

Fluency with the retail / ecommerce landscape, including trends, platforms, and customer behavior

Retail, sportswear, or fashion industry experience / interest highly preferred

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