Talent.com
Etro is hiring : PR and Digital Communications Coordinator in New York

Etro is hiring : PR and Digital Communications Coordinator in New York

MediabistroNew York, NY, United States
30+ days ago
Job type
  • Full-time
Job description

Description

ABOUT ETRO

ETRO is a fashion house that has defined Italian style around the world since 1968. From research into textiles and attention to detail, ETRO creates luxury clothing and accessories for men and women, where passion for travel and sartorial tradition are the key concepts of every collection.

SCOPE

ETRO is seeking a highly skilled PR & Digital Communications Coordinator to support the execution of communication and PR strategies in the U.S. market, with a strong digital focus. The role will act as the key contact for local press, stylists, and influencers, while staying aligned with the Global Brand Marketing strategy. This person will support the Head of Marketing and Communications by managing both traditional and digital PR activities, developing local storylines that reflect brand DNA, and integrating global directions into impactful U.S. activations.

The ideal candidate brings a hybrid background in PR, influencer marketing, digital campaign integration, and event execution, with strong knowledge of the American luxury media landscape and experience working with global teams.

PR & Media Relations

  • Build and maintain relationships with U.S. media, stylists, and fashion editors to secure top-tier coverage.
  • Act as local PR lead for product launches, campaign activations, events, and corporate communication.
  • Draft and localize press releases, pitches, and talking points; manage and update media lists.
  • Coordinate directly with Global Brand Marketing to align messages, calendars, and editorial strategy.
  • Oversee press showroom sample logistics and ensure credits are monitored and reported.
  • Lead media coverage reporting and analysis via Launchmetrics and DMR.

Digital & Influencer Marketing

  • Identify and manage collaborations with fashion-forward influencers and digital talents in the U.S.
  • Coordinate influencer seeding, storytelling, and contract negotiations when applicable.
  • Align influencer campaigns with global moments and product pushes.
  • Report on campaign performance, reach, and ROI across platforms including Instagram, TikTok, and YouTube.

    • Digital Campaigns & Media Integration

  • Plan and execute email marketing campaigns, including audience segmentation, content creation, and performance analysis.
  • Collaborate with HQ on cross-platform campaigns like BrandMatch and Contextual Targeting, leveraging premium media partners (e.g., NYT, Vogue).
  • Monitor campaign results against KPIs (CTR, ROI, engagement) and provide actionable insights to optimize performance.

    • Event Activation & Collaborations

  • Collaborate with celebrities, artists, and stakeholders on mentorship programs, VIC events, and cultural activations tailored to the U.S. market.
  • Execute pop-up stores, workshops, and brand activations that increase visibility and engage new audiences.
  • Manage seating, requests, and photography access for fashion shows and presentations, including coordination for Milan Fashion Week.

    • Global Strategy Alignment

  • Serve as the U.S. liaison for Global PR and Marketing initiatives, adapting global toolkits to the local context.
  • Attend global meetings and ensure U.S. feedback, needs, and opportunities are shared with HQ. Collaborate with cross-functional global and regional teams on brand campaigns, press kits, and special projects.

    • Requirements

    EDUCATION & EXPERIENCE

  • Bachelor’s degree in Communications, PR, Marketing, or related field
  • 4–6 years of experience in luxury PR, digital communications, or marketing roles
  • Experience in the fashion industry is essential; knowledge of the U.S. luxury market is mandatory
  • Experience working within a global organization or matrixed structure is a plus

    • SPECIFIC SKILLS

  • Solid network of U.S. media contacts, stylists, and influencers
  • Strong writing and storytelling skills tailored to luxury fashion
  • Familiarity with media monitoring tools (Launchmetrics, DMR), and digital analytics
  • Ability to manage multiple projects simultaneously and meet tight deadlines
  • Experience in influencer marketing, email marketing, and digital campaign execution
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Able to travel internationally as needed

    • CORE COMPETENCIES

  • Strong interpersonal and relationship-building skills to manage communication with internal teams, media, and external stakeholders
  • High adaptability and flexibility to manage multiple projects and prioritize tasks effectively in a fast-paced environment
  • Strategic thinking combined with a hands-on approach to execution
  • Strong attention to detail, ensuring the quality and consistency of all deliverables

    • The pay range for this position is $70,000 - $80,000 per year, based on applicable qualifications and experience.

    We are an equal-opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

    #J-18808-Ljbffr

    Create a job alert for this search

    Pr Is Hiring Pr • New York, NY, United States

    Related jobs
    National Women's Soccer League (NWSL) is hiring : Coordinator, PR & Communication

    National Women's Soccer League (NWSL) is hiring : Coordinator, PR & Communication

    MediabistroNew York, NY, United States
    Full-time
    Get AI-powered advice on this job and more exclusive features.The National Women's Soccer League (NWSL) is one of the fastest-growing professional sports leagues in the US, driven by 14 clubs, over...Show moreLast updated: 9 days ago
    • Promoted
    • New!
    Corporate Marketing Director

    Corporate Marketing Director

    VirtualVocationsElizabeth, New Jersey, United States
    Full-time
    A company is looking for a Director, Corporate Marketing to lead brand content creation and activation across multiple channels. Key Responsibilities Lead the planning and production of high-quali...Show moreLast updated: 4 hours ago
    • Promoted
    Field Health Benefits Coordinator

    Field Health Benefits Coordinator

    Conduent State Healthcare, LLCEatontown, NJ, US
    Full-time
    Through our dedicated associates, Conduent delivers mission-critical services and solutions on behalf of Fortune 100 companies and over 500 governments - creating exceptional outcomes for our clien...Show moreLast updated: 5 days ago
    NELSON Worldwide, LLC is hiring : Marketing Coordinator - Digital Advertising in

    NELSON Worldwide, LLC is hiring : Marketing Coordinator - Digital Advertising in

    MediabistroNew York, NY, United States
    Full-time
    Google Performance Max and LinkedIn platforms.This role is ideal for a recent graduate who is detail-oriented, creative, and analytical—able to manage campaign setup, targeting, optimization, and r...Show moreLast updated: 6 days ago
    • Promoted
    Program Coordinator

    Program Coordinator

    VirtualVocationsBronx, New York, United States
    Full-time
    A company is looking for a Program Coordinator to support and grow its community programs.Key Responsibilities Engage with small business owners through outreach and community events Manage soci...Show moreLast updated: 30+ days ago
    • Promoted
    Content and Digital Marketing Specialist

    Content and Digital Marketing Specialist

    VirtualVocationsPaterson, New Jersey, United States
    Full-time
    A company is looking for a Content & Digital Marketing Specialist to own and execute content, email, social media, and digital marketing initiatives. Key Responsibilities Create compelling marketi...Show moreLast updated: 1 day ago
    • Promoted
    Communications Specialist

    Communications Specialist

    VirtualVocationsBronx, New York, United States
    Full-time
    A company is looking for a Communications Specialist.Key Responsibilities : Develop and manage an editorial calendar for timely communication delivery across multiple channels Draft, edit, and pr...Show moreLast updated: 30+ days ago
    • Promoted
    Communications and PR Specialist

    Communications and PR Specialist

    VirtualVocationsJamaica, New York, United States
    Full-time
    A company is looking for a Communications and PR Specialist - Social Forums.Key Responsibilities Manage all social media platforms and address comments professionally Collaborate with design and...Show moreLast updated: 1 day ago
    • Promoted
    PR Manager

    PR Manager

    VirtualVocationsPaterson, New Jersey, United States
    Full-time
    A company is looking for an External Communications Manager for its Intelligent Devices Group in a remote position.Key Responsibilities : Develop and deliver strategic PR coverage to position the ...Show moreLast updated: 30+ days ago
    • Promoted
    Media Relations Coordinator

    Media Relations Coordinator

    VirtualVocationsPaterson, New Jersey, United States
    Full-time
    A company is looking for a Media Relations Coordinator to support media relations activities for local government partners. Key Responsibilities Develop briefing materials and talking points for m...Show moreLast updated: 16 days ago
    • Promoted
    Influencer Marketing Coordinator

    Influencer Marketing Coordinator

    VirtualVocationsJackson Heights, New York, United States
    Full-time
    A company is looking for an Influencer Marketing Coordinator (Contract).Key Responsibilities Support the development and execution of influencer campaign strategies Manage influencer relationshi...Show moreLast updated: 30+ days ago
    • Promoted
    Coordinator, Digital Strategy TKO

    Coordinator, Digital Strategy TKO

    TKOStamford, CT, US
    Full-time
    COORDINATOR, DIGITAL STRATEGY, TKO.The Social Media Coordinator works closely with the Social Media Manager to support overall strategy, assist with daily operations, and help manage partnerships w...Show moreLast updated: 4 days ago
    • Promoted
    • New!
    Contract Social Media Coordinator

    Contract Social Media Coordinator

    VirtualVocationsBronx, New York, United States
    Full-time
    A company is looking for a Contract Social Media Coordinator.Key Responsibilities Edit and prepare video content for social media platforms Manage daily content publishing and ensure timely exec...Show moreLast updated: 10 hours ago
    PR and Digital Communications Coordinator Job at Etro in New York

    PR and Digital Communications Coordinator Job at Etro in New York

    MediabistroNew York, NY, United States
    Full-time
    Description ABOUT ETRO ETRO is a fashion house that has defined Italian style around the world since 1968.From research into textiles and attention to detail, ETRO creates luxury clothing and acces...Show moreLast updated: 30+ days ago
    • Promoted
    Social Media Content and Marketing Coordinator

    Social Media Content and Marketing Coordinator

    Miss Circle New YorkNew York, NY, US
    Full-time
    This role is ideal for someone who understands how to translate trends into brand-right content across video platforms, has a strong editing eye, and enjoys turning data into actionable creative in...Show moreLast updated: 1 day ago
    • New!
    DAC Group is hiring : Coordinator, Digital Media in New York

    DAC Group is hiring : Coordinator, Digital Media in New York

    MediabistroNew York, NY, United States
    Full-time
    Coordinator, Digital Media page is loaded## Coordinator, Digital Medialocations : Purchase, NYtime type : Full timeposted on : Posted 6 Days Agojob requisition id : JR1532 • •Move Your Career For...Show moreLast updated: 9 hours ago
    • Promoted
    Marketing Coordinator

    Marketing Coordinator

    VirtualVocationsNew York, New York, United States
    Full-time
    A company is looking for a Marketing Coordinator to support multi-channel marketing efforts and project management.Key Responsibilities Assist with planning, scheduling, and launching digital / ema...Show moreLast updated: 30+ days ago
    • Promoted
    Social Marketing Coordinator

    Social Marketing Coordinator

    VirtualVocationsYonkers, New York, United States
    Full-time
    A company is looking for a Social Marketing Coordinator to support its mission to end the addiction crisis through social media engagement. Key Responsibilities Create, edit, and publish engaging ...Show moreLast updated: 2 days ago