Chief Marketing Officer - Personal Injury Law Firm

Chief Marketing Officer (CMO)

Location : 100% In-Office

Reports To : CEO

Company : Premier California Personal Injury Law Firm

About the Firm

We are a high-performance, data-driven personal injury law firm serving clients across California. With over 240 professionals globally and a strong in-office leadership core, we are relentless in our pursuit of growth, operational excellence, and client results. We're seeking a Chief Marketing Officer (CMO) who can drive lead generation, intake performance, and strategic marketing growth at scalewhile leading a diverse team with excellence and accountability.

Position Summary

The CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably PI law) and understands how to convert leads into cases efficiently through well-managed intake systems.

This is a high-impact, in-office leadership role at the firm's California headquarters, where close collaboration, accountability, and execution speed are paramount.

Key Responsibilities

• Own and execute the firm's full-funnel marketing strategy (digital, paid media, SEO, TV, social, referral, and more).
• Oversee multi-channel lead generation and branding efforts, ensuring measurable ROI on all campaigns.
• Manage external vendors, advertising partners, and agencies with strict performance oversight.
• Continuously test, analyze, and optimize marketing funnels to increase case volume and case quality.
• Collaborate with Intake leadership to improve conversion rates, responsiveness, and qualification processes.
• Align marketing performance with intake KPIs; lead A / B testing of scripts, routing, and response times.
• Oversee the implementation of lead scoring, attribution models, and intake workflows to maximize efficiency.
• Build and maintain dashboards, KPIs, and reporting systems across marketing and intake functions.
• Use marketing analytics and performance data to guide decision-making and optimize channel spend.
• Identify and fix bottlenecks in the lead-to-case pipeline using real-time data.
• Drive a culture of testing, measurement, and continuous improvement.
• Manage a growing in-office marketing and intake support team with clarity, accountability, and mentorship.
• Establish and enforce high-performance standards across all marketing and intake staff.
• Foster a collaborative, driven, and execution-focused team culture.
• Develop hiring, training, and coaching systems to continually uplevel talent across both departments.

Required Qualifications

Preferred Tools & Systems Experience

Why Join Us?