Sr. Manager, Demand Generation and Creative Strategy

Sr. Manager, Demand Generation And Creative Strategy

Kate Spade is seeking a strategic and creative Senior Manager of Demand Generation to lead upper-funnel media initiatives and drive awareness, engagement, and lead acquisition of Kate Spade's Core consumer. This role will also own the creative strategy and briefing process for full-funnel media campaigns, ensuring cohesive storytelling and message alignment across all stages of the customer journey. You'll collaborate cross-functionally with creative, marketing, and analytics teams to build and optimize campaigns that fuel pipeline growth. This role reports into the Senior Director of Media & Retention and will play a key role in the transformation of Kate Spade New York, focusing on driving brand awareness, relevance and consideration with younger consumers.

Successful individuals will leverage their proficiency in Demand Generation marketing to :

Build Demand Generation Campaign Strategy & Oversee Implementation

• Develop and execute top-of-funnel strategies that drive brand heat with younger consumers
• Collaborate with cross functional teams to plan and execute integrated campaigns.
• Work closely with Media Agency partners to build strategic and tactical plans that ladder back to campaign objectives.
• Ensure successful and timely implementation of media plans and testing, partnering closely with agency to manage deliverables and timelines
• Partner with relevant cross-functional partners (ecommerce, marketing, creative, buying, PR) to identify optimal content and linking strategies

Channel Strategy & Optimization

Creative Strategy & Briefing

Measurement & Insights

Cross-Functional Collaboration

The accomplished individual will possess :

Our Competencies for All Employees

Our Competencies for All People Managers

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com