Senior Product Marketing Manager - New Products

Overview

CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, we empower high-growth companies with the flexibility and insights needed to drive revenue performance. Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management.

About The Role

CaptivateIQ is entering new territory beyond incentive compensation and sales planning. As a Senior Product Marketing Manager, you’ll play a critical role in shaping and executing the go-to-market strategy for new and emerging products as we bring them to market. This high-impact position combines strategic ownership with cross-functional collaboration. You’ll partner early on with our product team to develop product and GTM strategy, own positioning and messaging for new products, and work alongside sales and marketing to jump-start and grow revenue for our evolving product suite.

You’ll report to the Senior Director of Product & Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value.

Job Location

The candidate selected for this opportunity must reside near one of the following locations :

• Menlo Park, CA
• Austin, TX
• Remote : Raleigh, NC
• Nashville, TN
• Toronto, Canada

Responsibilities

Requirements

Benefits

Notice for Prospective Candidates

We are aware of active recruitment scams using the CaptivateIQ name. We will never ask for sensitive personal information or payments during the recruitment process; only after a formal offer and background checks. See details in the notice above for security practices.

Compensation

The OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $160,000–$205,000; for all other North America locations, the range is $130,000–$168,000. The OTE offered for this position will depend on proficiency, anticipated performance, and location. This is one component of CaptivateIQ\'s total rewards package.

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