Marketing Director

Job Description

Location : Florida Panhandle (In-Office)

Status : Full-Time

Industry : HVAC | Plumbing | Electrical

Reputation : 5-Star Rated | Family-Owned | 60+ Years in Business

Overview :

Peaden is a trusted, family-owned company that has proudly served the Florida Panhandle for over 60 years . As a cornerstone of the community, we’ve built a legacy of integrity, craftsmanship, and 5-star customer service across HVAC, plumbing, and electrical services.

As we expand into a new era of innovation and digital growth, we’re looking for a visionary and results-driven Marketing Director to lead the charge. This is a unique opportunity to help shape the future of a well-established company through cutting-edge marketing strategies, AI integration , and membership program expansion —all while staying true to the values that made us a household name.

Key Responsibilities :

• Lead Generation & Strategy :
• Develop and execute innovative marketing strategies that generate consistent, high-quality leads in HVAC, plumbing, and electrical service verticals.
• SEO & Digital Domination :
• Own the company’s digital presence with advanced SEO strategies, local search optimization, SEM, and PPC campaigns. Ensure we’re the first name customers see in the Florida Panhandle.
• Brand Building & Legacy Marketing :
• Enhance our already strong brand as a 5-star, family-owned business built on decades of trust. Use storytelling and community-focused messaging to reinforce our legacy.
• Membership Growth :
• Launch and scale marketing campaigns that grow our customer membership program, emphasizing recurring value and customer loyalty.
• AI-Powered Marketing & Automation :
• Integrate AI and marketing automation tools to streamline lead nurturing, personalize campaigns, and gain real-time insights for smarter decisions.
• Content & Social Media Strategy :
• Oversee educational and engaging content creation, including video, blogs, and social media to drive visibility and authority in the trades.
• Team Leadership & Cross-Department Collaboration :
• Manage and mentor the marketing team while collaborating with operations, sales, and service teams to ensure marketing efforts are aligned with business goals.
• Performance Analysis & Budget Management :
• Track KPIs, analyze marketing ROI, and manage the marketing budget with a focus on data-backed decision-making.

Qualifications :

Preferred Skills :

Why Join Us?