Manager, Social Media & SEO

Global Social Media And SEO Manager

This is a global-facing role focused on building the Manulife Wealth & Asset Management brand across key markets through strategic social media and SEO programs. You'll lead paid and organic content strategies, optimize digital visibility using AI-powered search technologies, and empower employees to act as brand ambassadors. This role directly supports business growth by driving thought leadership, lead generation, and brand engagement. You'll collaborate across marketing, communications, and digital teams in a fast-paced, matrixed environment.

Position Responsibilities :

• Develop and execute global social media and SEO strategies aligned with business goals.
• Lead paid and organic content creation, campaign planning, and performance optimization.
• Implement AI-powered SEO techniques including GEO, AEO, and SGE.
• Manage employee advocacy programs to amplify brand messaging.
• Report on performance metrics and ensure compliance with brand and regulatory standards.

Required Qualifications :

Preferred Qualifications :

When you join our team :

Manulife Financial Corporation is an important international provider of financial services that helps people make decisions in an easier way and live better. For more information about us, visit www.manulife.com.

Manulife is an equal opportunity employer. In Manulife / John Hancock, we value our diversity. We strive to attract, develop, and retain a workforce as diverse as the clients we serve, and to foster an inclusive work environment where the strengths of cultures and people are leveraged. We are committed to equity in hiring, retention, advancement, and compensation, and we administer all of our practices and programs without discrimination based on race, ancestry, place of origin, color, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other aspect protected by applicable law. Our priority is to remove barriers to ensure equal access to employment. A human resources representative will work with applicants who require a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner consistent with Manulife / John Hancock's applicable laws and policies. To request a reasonable accommodation in the application process, please send us a message at recruitment@manulife.com.

Referenced Salary Location : Toronto, Ontario

Work Modalities : Hybrid

Salary range is expected to be between $86,250.00 CAD - $155,250.00 CAD. If you are applying for this position outside of the primary location, please contact recruitment@manulife.com to learn about the salary range for your location. The actual salary will vary based on local market conditions, geography, and relevant job-related knowledge, skills, qualifications, experience, and education / training. Employees are also eligible to participate in incentive programs and receive compensation incentives linked to business and individual performance. Manulife offers eligible employees a wide variety of customizable benefits including health, dental, mental health, vision, short and long-term disability insurance, life and accidental death and dismemberment insurance, adoption / surrogacy, and wellness, and employee / family assistance plans. We also offer eligible employees various retirement savings plans (including pension plans and a global stock ownership plan with employer matching contributions) and financial counseling and education resources. Our generous paid time off program in Canada includes holidays, vacation, personal days, and sick days, and we offer the full range of statutory employment absence. If you are applying for this position in the US, please contact recruitment@manulife.com for more information on the US-specific paid time off provisions.