Creator Marketing Director

Who We Are

MANSCAPED is a leading mens grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self-care routine for men. We are a global omnichannel company available at manscaped.com, Amazon, and in major retailers including Target, Walmart, and Best Buy. We uphold seven core values accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation and are committed to fostering the growth, happiness, and holistic well-being of each individual on our team.

Who We're Looking For

Reporting to the VP, Marketing, we are seeking a Creator Marketing Director to lead the MANSCAPED influencer and podcast strategy, overseeing creator-led efforts across YouTube, Instagram, TikTok, and audio platforms. This role sets direction, channel mix, and partner strategy; works closely with external partners to scale execution; and ensures creator investments drive brand relevance, earned reach, and measurable growth across DTC, Amazon, and retail. This is a global role with responsibility for North America and key international markets.

Keys to Success As a member of the Marketing team, success will be measured based on three key actions : 1) Doing your job; setting and meeting appropriate goals that ladder up to the long-term company vision and short-term targets. Align on these goals with your manager and deliver on them. 2) Doing Your Job, the Right Way; strive to be ideal team players by living the Humble, Hard Working & Smart framework. 3) Engaging with Radical Candor to improve the performance of yourself and the team around you.

Responsibilities

• Own strategy, budget allocation, and channel prioritization across influencer and podcast marketing
• Design the long-term operating model for creator marketing, building and developing an internal team to execute campaigns and scale over time
• Evaluate and recommend the agency model and partner ecosystem including defining in-house vs outsourced scope; set criteria, run evaluations, and manage partner performance
• Lead Q4 execution and measurement, build 2026 plan including objectives, investment strategy, testing roadmap, and resourcing
• Align creator campaigns to brand moments, product launches, and retail initiatives
• Lead end-to-end creator management including prospecting, negotiations, onboarding to contract oversight and campaign execution, ensuring deliverables meet brand standards while building strong relationships with creators, networks, and platform partners (YouTube, Instagram, TikTok, and podcasts)
• Collaborate with the Content and Paid Media teams to deliver a steady pipeline of UGC and creator assets
• Own campaign logistics : timelines, product shipments, creator payments; track UTM links, performance, and creative libraries
• Own measurement and reporting for creator marketing by defining the omnichannel framework, partnering with Analytics to prove incrementality, translating performance into business impact, and using insights to guide strategy and optimization across DTC, Amazon, and retail
• Oversee campaign planning and manage domestic and international market budgets, ensuring efficient allocation and maximizing ROI
• Streamline procedures and policies to continually improve efficiency
• Strategize for new product launches, seasonal campaigns, and holiday promotions
• Ensure consistent brand voice and quality across all paid and earned creator content
• Guide a test-and-learn roadmap including whitelisting, paid boosts, and content licensing
• Other duties as required

Qualifications

MANSCAPED Benefits

Compensation Range $140,000 $150,000 USD

Equal Opportunity Employer, including disability / protected veterans

Equal employment opportunity, including veterans and individuals with disabilities.

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