Director, Strategy - Temporary Worker

Strategic Media Planner

This is a temporary position starting 10 / 01 until 02 / 28. 40hrs a week, during business hours. Hybrid in Los Angeles or New York. Must have media agency experience with tech or gaming background.

The purpose of this role is to act as a key driver of the strategic relationship and deliverables for key client(s). This includes articulating business objectives, generating key communication and media insights, uncovering cultural truths, designing media briefs, inspiring creative media solutions, leading media ideation, and developing strategic POVs and go-to-market activations. This role is also instrumental in key agency initiatives including thought leadership POVs, award submissions, and participation in new business efforts.

Role Responsibilities :

• Strategically leads day-to-day strategic work for client(s)
• Stays on the pulse of what is happening in category, culture and media to uncover opportunities that unlock a strategic advantage
• Guides how audiences will contribute to achieving the overall business goals
• Translates audience data into meaningful insights that unlock deeper consumer understanding
• Consistently monitors competitive activity to identify white space and unique ownable opportunities that break category norms
• Skillfully crafts a compelling strategic narrative that unlocks new opportunities for the brand
• Architects the comms framework that will guide media planning choices and measurement framework
• Identify the strategic role media can play in overcoming barriers along the customer journey; partner with teams to apply strategic media principles through planning and activation
• Leads / facilitates brainstorms and ideation sessions that challenge teams to develop innovative media & comms solutions
• Closely partners with internal teams as well as media vendors and creative agency to ensure strategy is brought to life and delivers on goals
• Evaluates communication opportunities and provide sound recommendations as appropriate
• Contribute to agency thought leadership; provide proactive thought leadership outreach to clients
• Contribute to the strategic component of new business pitches
• Proactively seeks out opportunities to make the work better in a collaborative way

Account Fit :

Qualifications :

The hourly pay range for this position is $45.19 - $73.08. The hourly pay rate for the successful candidate is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Temporary employees are eligible for paid holidays in accordance with dentsu policy, as well as safe and sick time. This position is not eligible for any other benefits or other compensation.