38960373080 - Retention StrategistActivate Talent • Kansas City, MO, US

38960373080 - Retention Strategist

Activate Talent • Kansas City, MO, US

30+ days ago

Job type

Full-time

Job description

Retention Strategist

Our client is an award-winning beauty company built to simplify the daily beauty routine of busy people on the go. Their mission is to revolutionize the beauty routine of modern women by delivering simplified yet effective makeup solutions. As our brand continues to experience rapid growth, we are seeking a customer-obsessed Retention Strategist to help deepen loyalty, drive repeat purchases, and turn one-time shoppers into lifelong brand evangelists.

The Retention Strategist role is ideal for someone who blends data-savvy lifecycle marketing skills with the empathy and creativity to nurture a high-value customer community. With experience in email / SMS marketing, loyalty strategy, and customer engagement, the right candidate will be both a strategic thinker and a tactical executor. You'll play a key role in shaping how we build brand love and grow customer lifetime value, particularly among our most loyal fans, including our exclusive VIP Facebook community.

Key Responsibilities

Lifecycle & CRM

Build and optimize Klaviyo flows (post-purchase, replenishment, winback, etc.) to drive repeat purchases and engagement
Develop customer journeys tailored by product affinity, purchase cadence, and engagement level
Own segmentation and personalization strategies across email and SMS

Community Strategy (VIP Facebook Group)

Lead engagement and programming for our exclusive Facebook group of high-spending customers

Develop and manage a content and events calendar (live sessions, sneak peeks, founder notes, AMAs, etc.)

Foster a sense of belonging and brand affinity through member recognition, user-generated content, and feedback loops

Loyalty & Referral Strategy

Identify opportunities for exclusive offers, rewards, and referral incentives that support retention goals

Partner with creative and CX teams to execute new loyalty moments, milestone recognition, and surprise-and-delight campaigns

Customer Insights & Reporting

Monitor and report on retention KPIs : repeat rate, time-to-second-purchase, LTV by cohort, and group engagement

Translate insights into strategic tests, marketing briefs, and optimization opportunities

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Retention Strategist • Kansas City, MO, US

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