Creative Strategy Director

Creative Strategy Director

Mutiny is Trailer Park Group's integrated creative agency focused solely on the Gaming space. Deep audience insights anchor it, integrated creative thinking, and proprietary data and strategyall backed by Trailer Park Group's premium content production resources on a global scale.

General Job Summary

We are currently seeking a social-first Strategy Director for our growing Strategy team. This position requires candidates based in the West Coast region of the U.S. Our Strategy Director dives into clients' businesses, understanding their marketing challenges and proposing solutions. This role leads other strategists and data analysts as we continue to tell the story behind creative goals in game-centric, social-forward, integrated campaigns. They are fluent in the modern marketing landscape and the culture of the internet, and they are on the pulse of the gaming audience.

Important Call-Outs

Experience working for a social-forward marketing agency is a must. We are not seeking someone with programmatic or paid media experience, but experience working as a strategy leader on creative, integrated, and social-forward campaigns.

Passion for gaming is mandatory; RPG shooter games are a huge plus.

Experience with leading strategy on social campaign rollouts and social content plans is required.

Must be comfortable with writing and presenting briefs to clients on creative and content campaigns / pitches.

Candidates must be based in the West Coast Region.

What You Will Do

• Lead insights and strategy with innovative, fresh execution of strategic gaming-centric, social-forward & integrated initiatives
• Maintain strong knowledge and curiosity about changing trends in social media and integrated marketing within the video game space
• Play a significant role in the agency's new business efforts, leading new business pitches / presentations where needed
• Provide strategic recommendations to existing or prospective gaming clients to include new customers / audiences, innovative programs, and market research
• Develop communications strategies and write or collaborate on strategic briefs.
• Help identify opportunities to secure incremental work from accounts to maximize revenue.
• Lead and co-create inspiring, informative briefs for our creative teams, in collaboration with our strategy & data partners
• Help lead strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audiences
• Build campaign and / or user journey to inform high-order campaign ecosystem, phasing & channel needs
• Provide POVs on media and marketing tactics, collaborating with cross-functional teams and partner agencies when necessary
• Mentor strategy team members, caring for their work product and performance, and inspire them to create beautiful stories about the data they present
• Defend and protect good ideas

Who You Are

Working At Trailer Park Group And Mutiny

Great work is only possible with great people. We seek individuals who share our mission, vision, and values and are inspired to grow during their tenure.

Our People And Culture

We strive to create an inclusive culture that empowers our people to be themselves, contribute their unique perspectives, and make a difference both individually and collectively. It enables us to leverage different ideas and bring creativity and innovation to everything we do. We want Trailer Park Group to be one of the most rewarding places you will ever work.

What We Offer

Robust benefits program, Unlimited PTO, 401k with company match, Work remotely often, and many other perks. We offer a best-in-class editor training program and opportunities to build new skills, develop as managers and leaders, and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our staff have various opportunities to grow throughout their career.

At Trailer Park Group (Trailer Park, Art Machine, Mirada Studios, Mutiny, MXW, White Turtle Studios, and Dark Burn Creative) we want to improve the state of our world. Each of us is responsible for driving equality and inclusion in our communities and workplaces. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual and understand that inclusion is more than just diversity it's about fostering a sense of belonging. We celebrate the fact that everyone is unique, which makes us so good at what we do. We take pride in being a company that values diversity and represents our global clients.

We look forward to learning more about you. Apply today!