Demand Management Leader
Job Description
Job Description
Overview
The Demand Management Leader will be responsible for working closely with the sales and marketing teams to align efforts using data and analytics to measure and improve performance.
Specific Accountabilities
- Plan, build and run inbound and outbound demand generation channels to drive and accelerate pipeline growth
- Understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel and help speed up sales velocity
- Determine the tactical mix between email, digital, SEO, webinars, and social
- Expand qualified lead generation : you will lead the development and execution of a high-intent inbound and outbound strategy to generate qualified opportunities
- Track and optimize performance at each stage in the funnel, and create a predictable demand generation engine
Qualifications
- Bachelor’s degree or equivalent required
- Data acquisition and management knowledge to support lead nurturing and outbound programs
- Fluency in a second language is a plus
- Experience in demand management or related field is preferred
- Strong analytical skills, with experience analyzing data and making data-driven decisions
- Self-motivated and results driven
- Highly quantitative with a strong understanding of data
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