Senior Full-Funnel Marketing Manager

Senior Full-Funnel Marketing Manager

Rebrandly is the leading platform for branded link management, helping businesses create, track, and optimize their branded short links. We empower companies to strengthen their brand presence across all digital touchpoints while gaining valuable insights into their link performance and audience engagement.

Established in Italy in 2015, Rebrandly has operated as a remote-first company since its inception. With teams located in the US and Europe, our diverse and global team serves tens of thousands of customers in over 30 countries. Our platform is trusted by millions of users and global brands worldwide, including Versace, Toyota, PayPal, and Zillow.

Purpose :

We're seeking a Senior Full-Funnel Marketing Manager to join our growing marketing team. Working alongside our Content Director and our Growth Director, who focuses on acquisition and new channel development, you'll own the complete customer journey from first touch through expansion and advocacy. You'll be responsible for turning prospects into customers and customers into advocates, while maximizing lifetime value at every stage of the funnel.

As a senior individual contributor reporting to the head of marketing, you'll have significant ownership over customer journey optimization, email marketing systems, and revenue expansion initiatives. This is a hands-on role that requires both strategic thinking and tactical execution.

This role is fully remote in the US.

About You :

This role is perfect for a growth-minded marketer who is experienced at building impactful email programs, increasing conversion rates throughout the funnel, and driving revenue growth from existing customers. You're a hands-on builder who can identify challenges and take action. You know your job isn't to check a box, it's to drive results, and adjust your strategy accordingly. And you have a track record of success that shows it.

What You'll Do :

Customer Lifecycle & Email Marketing

• Design and execute comprehensive customer lifecycle email campaigns from onboarding, through retention, and expansion.
• Build and optimize lead-nurturing automation sequences to move prospects through the funnel.
• Create customer onboarding sequences that drive activation and early value realization.
• Manage all email marketing initiatives, including outbound emails, newsletters, product updates, and promotional campaigns.
• Develop and execute customer revenue programs including referrals, upgrades, and expansion campaigns.

Revenue Optimization & Funnel Management

Technical Implementation & Integration

Campaign Execution & Analysis

We'd Love To Hear From You If You Have :

Why Join Our Team :

Rebrandly provides its full-time US employees with comprehensive benefits, including :

That's all to say : these job listings are approximations!

Rebrandly is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.