Email Marketing Associate

About us :

Newbury Franklin Industrials (NFI) is the data-driven industrial manufacturing and distribution platform of Newbury Franklin, a private equity firm focused on long-term holdings. NFIs team is made of highly motivated individuals looking to make a direct impact in the companys growth and execution of our long-term strategy. Our family of companies include seven operating entities, including an electrical components manufacturer founded in 1970s, a manufacturing and distribution company with more than 100,000 unique products, and an e-commerce platform organically created from our talented team in-house. Our long-term strategy is to build and grow a geographically diverse industrial powerhouse via both organic growth and acquisitions. NFI and its companies have a presence throughout the US, which may provide opportunities for geographic relocation and career growth.

Job Summary :

The Email Marketing Associates primary duties include managing centralized customer databases, executing targeted email campaigns across multiple NFI entities, and optimizing outreach processes to drive customer acquisition and retention. This role involves close collaboration with sales teams and business leaders to develop and implement data-driven marketing strategies that maximize customer engagement and business growth opportunities.

Duties / Responsibilities

• Manage centralized customer database and define lists based on industry, region, and customer segments
• Manage processes to ensure list hygiene including contact validation software and manual contact testing
• Monitor domain health and manage inbox warming software to ensure strong deliverability
• Identify new contacts leveraging strategic insights from sales, business leaders, and business intelligence
• Create campaign schedules in collaboration with sales and business leaders
• Execute campaigns and to prospects and existing customers
• Report metrics related to email marketing performance to provide visibility and inform strategy

Required Skills / Abilities :

Benefits include :

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