Senior Marketing Specialist

Work closely with the Senior Business Development & Marketing Manager (Intellectual Property) and the Firmwide BD & Marketing team to initiate coordinate and / or implement marketing and business development initiatives for the firmwide Intellectual Property Practice Group. This position reports directly to the Senior Business Development & Marketing Manager (Intellectual Property). This is a hybrid position for our our Orange County Los Angeles Philadelphia or Washington D.C. office.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.

• In collaboration with the Senior Business Development & Marketing Manager (Intellectual Property) manage practice team events / conferences including : establishing and managing budget site selection development of invite list invitation process event logistics site set-up CLE planning and post event follow-up. Set up and monitor required technology for virtual events and webinars.
• Work closely with Firm lawyers and BD & Marketing department personnel to create client-focused brochures and other collateral and pitch materials that meet attorney specifications. For client proposal responses gather and analyze existing relevant materials provide competitive intelligence in conjunction with research team identify and gather firmwide human resources and financial information as needed gain final BD & Marketing department and lawyer approvals proof and correct errors format for consistency and visual appeal while upholding Firm branding standards and coordinate the printing and timely delivery of business development and marketing materials. Share best practices in the BD & Marketing departments knowledge base.
• Interview all partners for their experience and background to learn their practices and have information on hand as needed for pitches and RFPs.
• Work with the Senior Manager and Practice Group Chair to prepare welcome emails for all new hire attorneys / patent agents.
• Assist with planning and on-site support for IP-specific retreats / firm retreats.
• Draft Chambers Legal 500 and other IP-specific submissions for rankings and directories.
• Maintain practice team experience including collection of matter summaries for use in the Firms experience database and various directory reporting efforts ensuring all marketing materials are up-to-date monthly.
• Regularly update all marketing materials for the IP practice group / teams.
• Prepare and distribute the weekly IP newsletter with all relevant data / events / speaking engagements / wins / nominations / blog posts under the direction of the Senior IP Business & Development Marketing Manager
• Prepare and distribute the weekly IP newsletter with all relevant data / events / speaking engagements / wins / nominations / blog posts under the direction of the Senior IP Business Development & Marketing Manager .
• Assist in drafting the annual recap of the IP Group Year in Review / BHIPP for internal and external use working alongside the Senior IP Business Development & Marketing Manager.
• Support Industry Teams under IP as needed working with the Industry Team Manager and Senior IP Manager
• Address and add as needed information regarding the IP Group to the firm website including Enterprise Issues and new team webpages while also ensuring all webpage content is up-to-date for the Practice Group.
• In coordination with the Senior Business Development & Marketing Manager (Intellectual Property) orchestrate sponsorship / membership opportunities including : vetting opportunities arranging for payment managing ad production and arranging events conferences speaking opportunities log-ins / passwords marketing materials etc. for these initiatives.
• Collaborate with the appropriate team members to maintain accurate and effective web content for the practice teams and attorneys.
• Support the integration of lateral attorneys including bio creation and posting Firm photo press release and intranet story announcements community involvement database business development planning and contacts integration.
• Assist the Senior Business Development & Marketing Manager (Intellectual Property) in staying abreast of news about client development targets in order to suggest opportunities and approaches for client expansion or market tandem with the Competitive Intelligence team conduct research on such targets as needed. Create development activity reports.
• Respond to requests and questions from lawyers administrative staff and vendors; provide excellent customer service; and follow-through on requests to ensure needs are met.
• Assist the Intellectual Property Practice Group Chair and Senior Business Development & Marketing Manager where needed with Group-wide practice development projects and initiatives.
• Travel as needed to client firm and practice group events
• Other duties as requested and assigned.

QUALIFICATION REQUIREMENTS : To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION / EXPERIENCE :

TECHNICAL SKILLS :

LANGUAGE SKILLS :

MATHEMATICAL SKILLS :

REASONING ABILITY :

OTHER SKILLS and ABILITIES :

PHYSICAL DEMANDS : The physical demands described here are representative of those that should be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT : The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The expected annual salary range for this position is $80000 - $105000. The salary offered in any location will be determined by a wide range of factors including but not limited to experience level education / training geographic region and relevant skills. BakerHostetler offers a comprehensive and competitive benefits program including group health dental and vision insurance paid holidays (10 days) 401(k) plan parental leave family care program wellness program life and accident insurance and short and long-term disability.

Baker & Hostetler LLP is an Equal Opportunity Employer.

Required Experience :

Senior IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

Monthly Salary Salary : 80000 - 105000