Senior Digital Marketing Specialist

Digital Marketing Manager Generalist

Hybrid role out of one of our office locations. Preferred candidate will be located in Philadelphia, PA, Indianapolis, IN, Minneapolis, MN, or Madison, WI.

We are looking for a skilled Digital Marketing Manager Generalist to join our Health, Learning, Research, and Practice Central Marketing Team. This new role is integral to developing and executing innovative digital marketing initiatives dedicated to driving engagement, generating leads, and reinforcing the success of our marketing campaigns. Combining strategic oversight with executional prowess, the ideal candidate will collaborate closely with marketing and product marketing professionals to both craft and implement effective channel strategies.

As both a B2B and B2C company, our marketing efforts are uniquely positioned to address the diverse needs of businesses and individual consumers alike. This dual focus allows us to develop tailored strategies that effectively engage different audiences, ensuring our campaigns are impactful and reach their intended goals across various channels.

If you possess a passion for data-driven decision-making, thrive in dynamic environments, and have a strong background in digital campaign / omnichannel management, this could be your next career step.

Essential Duties and Responsibilities

Strategy Development & Campaign Management :

• Oversee comprehensive marketing campaigns tailored to different funnel stages across multi-channel platforms, including digital advertising, email marketing, and webinars.
• Develop frameworks for audience targeting and segmentation using marketing platforms to ensure the precision of campaigns.
• Oversee up to 80 campaigns, blending evergreen and new program launches, ensuring quality, budget efficiency, and optimized performance.
• Manage search strategy, including both SEM and SEO initiatives, collaborating with an external vendor for execution to drive traffic growth and improve search visibility.

Cross-functional Collaboration :

Analytics & Continuous Improvement :

Marketing Technology Utilization :

Other Duties

Performs other duties as requested by the Supervisor.

Job Qualifications

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation : Target salary range CA, CT, CO, DC, HI, IL, MA, MD, MN, NY, RI, WA : $95,560 - $133,750