Associate Manager, Digital Marketing

Associate Digital Marketing Manager

Work Location : Mount Laurel, New Jersey, United States Of America Hours : 40 Pay Details : $33.00 - $54.00 Usd Td Is Committed To Providing Fair And Equitable Compensation Opportunities To All Colleagues. Growth Opportunities And Skill Development Are Defining Features Of The Colleague Experience At Td. Our Compensation Policies And Practices Have Been Designed To Allow Colleagues To Progress Through The Salary Range Over Time As They Progress In Their Role. The Base Pay Actually Offered May Vary Based Upon The Candidate's Skills And Experience, Job-Related Knowledge, Geographic Location, And Other Specific Business And Organizational Needs. As A Candidate, You Are Encouraged To Ask Compensation Related Questions And Have An Open Dialogue With Your Recruiter Who Can Provide You More Specific Details For This Role.

Line Of Business : Marketing

Job Description : Owned Digital Marketing & Execution Manages Personalization Campaigns Across All Of Td Owned Channels Which Includes Public Site, Sms & Authenticated Channels Such As Online Banking & Td Mobile App. The Team Supports The Strategy Behind The Campaigns And Channels, The Testing Agenda, Scalability Of The Channels, Execution, Auditing And Measuring Success And Optimizing On A Regular Basis. The Teams Primary Focus Is The Onboarding Of Salesforce, So We Are Looking For A Strong Candidate With Experience In Marketing Cloud Personalization To Help Us Enable And Scale The Utilization Of The Tool Across Our Owned Channels.

The Associate Digital Marketing Manager Is A Knowledgeable Marketing Professional That Leads / Manages Moderately To Complex Key Project Plans / Planning, And / Or Campaigns Within The Digital, Social, And Content Marketing Space. This Role Is Responsible For Supporting Internal And / Or External Consulting And Advisory Services For Businesses Or Functions Within Own Portfolio, As Well As Applying Best Practices To Implement Process, Product Or Service Improvements.

Depth & Scope : + Expert Level Professional Role Requiring In-Depth Knowledge / Expertise In Own Domain / Field Of Specialty And A Working Knowledge Of Broader Related Areas + Integrates The Broader Organizational Context Into Advice And Solutions Within Own Area + Understands The Industry, Competition And The Factors That Differentiate The Organization + Applies Best Practices To Implement Process, Product Or Service Improvements + Acts As A Subject Matter Expert Within Their Own Area Of Specialty Or As A Resource For Others + Leads Projects Of Moderately To Complex Risk And Resource Requirements; May Lead End-To-End Processes Or Functional Programs + Contributes To Setting Standards Within Area Of Expertise + Solves Complex Problems Requiring Analysis Of Multiple Variables, Including Consultation With Multiple Stakeholders + Uses Advanced Methods To Contribute To New Solutions And Recommend Standards Against Which Others Will Operate + Impacts A Range Of Functional Programs And Operations Across Own And Related Teams + Interprets Guidelines, Standards, Policies And Results Of Analysis To Inform Decision Making At Senior Levels + Builds Stakeholder Alignment In Leading Projects And Activities; May Provide Process And Subject Matter Advice At Senior Levels + Works Independently As The Senior Technical Lead And Guides Others Within Area Of Expertise + Identifies And Leads Problem Resolution For Complex Issues At All Levels

Education & Experience : + Undergraduate Degree And / Or Relevant Professional Certifications, Designations, Or Equivalent Required + 5+ Years Relevant Experience + Proficient Knowledge Of Multiple Marketing Disciplines, Strategy Development, Consulting Principles, Lines Of Businesses Supported, Banking Industry, And Product / Customer Markets + Knowledge Of Current And Emerging Competitor And Market Trends + Knowledge Of Risk Management Environment, Standards And Regulations + Ability To Manage A Budget And Work Within The Constraints Of That Budget + Ability To Lead, Plan, Implement And Evaluate Program / Project Activities To Ensure Completion Of Initiatives + Ability To Exercise Sound Judgement In Making Decisions + Ability To Communicate Effectively In Both Oral And Written Form + Ability To Work Collaboratively And Build Relationships + Skill In Using Computer Applications Including Ms Office + Ability To Analyze, Organize And Prioritize Work While Meeting Multiple Deadlines + Ability To Work Successfully As A Member Of A Team And Independently + Ability To Handle Confidential Information With Discretion

Preferred Skills : + Salesforce Mcp Experience (Build & Technical) + Salesforce Mobile Studio Experience (Build & Technical) + Salesforce Cdc Experience (Segmentation Activation Experience) + Adobe Audience Manager (Build & Technical) + Experience In Ssjs, Html & / Or Cls

Customer Accountabilities : + Within Own Portfolio And / Or Area Of Expertise, Acts As A Champion For All Things Digital Marketing + Leads And / Or Manages The Development And Delivery Of Digital Marketing Capabilities, Project Fulfilment, And / Or Change Management / Communication + Acts As A Subject Matter Resource, Providing Insights To Ensure Alignment To The Bank's Overarching Marketing Strategies As Well As Industry Trends / Market Forces / Competitive Landscape + Helps To Develop Strategy (E.G., In Relation To Personalization And / Or Product Roadmaps) With Relevant Stakeholders + Reviews Reporting And Data To Identify Key Areas Of Improvement, Collaborating With Internal / External Business Partners For Improved Operational Strategy / Effectiveness + Assists With The Development Of Processes / Operational Structure In Support Of Real-Time Data Acquisition (Internal And / Or External), Synthesis, And Communication + Prepares And Distributes Relevant Reports To Stakeholders, Based On Project Need + May Own Governance Of Selected Projects Within Own Area Of Expertise, Including Related Risk / Control Management Activities

Shareholder Accountabilities : + Adheres To Enterprise Frameworks Or Methodologies That Relate To Activities For Our Business Area + Ensures Respective Programs / Policies / Practices Are Well Managed, Meet Business Needs, Comply With Internal And External Requirements, And Align With Business Priorities + Consistently Exercises Discretion In Managing Correspondence, Information And All Matters Of Confidentiality; Escalates Issues Where Appropriate + Ensures Business Operations Follow Applicable Internal And External Requirements (E.G. Financial Controls, Segregation Of Duties, Transaction Approvals And Physical Control Of Assets) + Participates In Cross-Functional / Enterprise / Initiatives As A Subject Matter Expert Helping To Identify Risk / Provide Guidance For Complex Situations + Conducts Internal And External Research Projects; Supports The Development / Delivery Of Presentations / Communications To Management Or Broader Audience + Conducts Meaningful Analysis At The Functional Or Enterprise Level Using Results To Draw Conclusions, Make Recommendations, Assess The Effectiveness Of Programs / Policies / Practices + Monitors Service, Productivity And Assesses Efficiency Levels Within Own Function And Implements Continuous Process / Performance Improvements Where Opportunities Exist + Leads / Facilitates And / Or Implements Actions / Remediation Plans To Address Performance / Risk / Governance Issues + Actively Manages Relationships Within And Across Various Business Lines, Corporate And / Or Control Functions And Ensures Alignment With Enterprise And / Or Regulatory Requirements + Keeps Abreast Of Emerging Issues, Trends, And Evolving Regulatory Requirements And Assesses Potential Impacts + Maintains A Culture Of Risk Management And Control, Supported By Effective Processes In Alignment With Risk Appetite

Employee / Team Accountabilities : + Participates Fully As A Member Of The Team, Supports A Positive Work Environment That Promotes Service To The Business, Quality, Innovation And Teamwork And Ensures Timely Communication Of Issues / Points Of Interest + Provides Thought Leadership And / Or Industry Knowledge For Own Area Of Expertise In Own Area And Participates In Knowledge Transfer Within The Team And Business Unit + Keeps Current On Emerging Trends / Developments And Grows Knowledge Of The Business, Related Tools And Techniques + Participates In Personal Performance Management And Development Activities, Including Cross Training Within Own Team + Keeps Others Informed And Up-To-Date About The Status / Progress Of Projects And / Or All Relevant Or Useful Information Related To Day-To-Day Activities + Contributes To Team Development Of Skills And Capabilities Through Mentorship Of Others, By Sharing Knowledge And Experiences And Leveraging Best Practices + Leads, Motivates And Develops Relationships With Internal And External Business Partners / Stakeholders To Develop Productive Working Relationships + Contributes To A Fair, Positive And Equitable Environment That Supports A Diverse Workforce + Acts As A Brand Ambassador For Your Business Area / Function And The Bank, Both Internally And / Or Externally

Physical Requirements : Never : 0%; Occasional : 1-33%; Frequent : 34-66%; Continuous : 67-100% + Domestic Travel Occasional + International Travel Never + Performing Sedentary Work Continuous + Performing Multiple Tasks Continuous + Operating Standard Office Equipment - Continuous + Responding Quickly To Sounds Occasional + Sitting Continuous + Standing Occasional + Walking Occasional + Moving Safely In Confined Spaces Occasional + Lifting / Carrying (Under 25 Lbs.) Occasional + Lifting / Carrying (Over 25 Lbs.) Never + Squatting Occasional + Bending Occasional + Kneeling Never + Crawling Never + Climbing Never + Reaching Overhead Never + Reaching Forward Occasional + Pushing Never + Pulling Never + Twisting Never + Concentrating For Long Periods Of Time Continuous + Applying Common Sense To Deal With Problems Involving Standardized Situations Continuous + Reading, Writing And Comprehending Instructions Continuous + Adding, Subtracting, Multiplying And Dividing Continuous

The Above Statements Are Intended To Describe The General Nature And Level Of Work Being Performed By People Assigned To This Job. They Are Not Intended To Be An Exhaustive List Of All Responsibilities, Duties And Skills Required. The Listed Or Specified Responsibilities & Duties Are Considered Essential Functions For Ada Purposes.

Who We Are : Td Is One Of The World's Leading Global Financial Institutions And Is The Fifth Largest Bank