Marketing Associate

reSAWN TIMBER co. provides new and reclaimed wood products for architectural specifications for flooring, interior wall cladding, ceilings, exterior siding, and custom millwork. We specialize in meeting the needs of architects, designers, and contractors, and providing superior service and guidance in developing specifications for wood products.

The Marketing Associate will play a crucial role in developing and executing content marketing strategies that enhance reSAWN TIMBER co.’s brand presence to drive engagement. This position requires a versatile marketing writer who can produce high-quality content for various platforms, including social media, articles, email campaigns, and other marketing collateral. This person works to create content and messaging that is powerful, effective, consistent with reSAWN’s brand voice, style, and tone, and delivered promptly.

Candidates should have a genuine interest and curiosity about our audience, and a journalistic instinct to derive what is special and unique about reSAWN. Plus, an understanding of our competitive edge, in addition to an advanced command of English, strong writing skills, and the ability to present clear and precise content that catches our target audience's attention. Our ideal candidate is a creative thinker, problem-solver, detail-oriented, and results-driven.

RESPONSIBILITIES

• Content Creation : Develop engaging, informative long and short form content for reSAWN’s website, articles, social media, email campaigns, and other marketing materials.
• SEO and SEM : Optimize online content for search engines to increase traffic to the company website.
• Data Analysis : Use data and analytics to measure the effectiveness of writing and adjust as needed.
• Brand Messaging : Ensure consistency in brand messaging across all marketing channels and materials.
• Market Research : Conduct research on industry trends, competitors, and target audiences to inform writing strategies.
• Collaboration : Work closely with the marketing team and other departments to coordinate marketing efforts and ensure alignment with company goals.
• On-Page Optimization : Optimize meta tags, headlines, and other on-page elements within the WordPress content management system.
• In addition to exceptional writing skills, the ideal candidate has experience with complex topics, the discipline and pride to evaluate their work against high standards, and the maturity to accept detailed, constructive feedback. High adaptivity and understand that things can evolve rapidly.
• Identify gaps in content and recommend new topics.

REQUIRED SKILLS

Bachelor’s degree with a major or minor in Marketing, Journalism, English, or a related field.

5+ years of experience in technical writing and / or marketing for B2B professional services.

Proven portfolio experience in content creation, copywriting, or a related role.

Basic understanding of digital marketing principles and best practices. Strong understanding is preferred.

Excellent writing, editing, and proofreading skills with a keen attention to detail.

Proficiency in social media platforms and tools is a plus.

Familiarity with SEO and SEM practices as they relate to writing.

Strong analytical and problem-solving skills.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Creative thinker with a passion for storytelling.

Proficiency in Microsoft Office Suite, Google Docs, and Adobe Acrobat.

This role can be hybrid but will be required to be at reSAWN’s headquarters in Telford, PA, 3-4 days a week.

You should be proficient in :