Associate Director of Digital Marketing Communications, Wharton External Affairs

Associate Director of Digital Marketing Communications, Wharton External Affairs

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Large Employers in 2023. Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play. The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Job Description

Wharton School Overview Founded in 1881 as the world's first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With campuses in both Philadelphia and San Francisco, Wharton has over 850 staff, a faculty population of more than 235 renowned professors, and 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year 13,000 professionals from around the world advance their careers through Wharton Executive Education's individual, company-customized, and online programs. More than 104,000 Wharton alumni form a powerful global network of leaders who transform business every day. Wharton is home to a dynamic community of staff, bringing a wide range of skills, experiences, and perspectives.

The Associate Director of Digital Marketing Communications plays a pivotal role in shaping and executing the digital communication strategies for Wharton External Affairs to support alumni engagement and philanthropy. This individual will manage email marketing campaigns and oversee digital marketing initiatives to ensure alignment with industry best practices and Wharton's brand standards. This role requires advanced expertise in email marketing platforms and marketing automation to develop, execute, and analyze impactful campaigns. The Associate Director will work closely with the Director of Communications and Creative Director to align email marketing strategies with determined engagement and fundraising goals surrounding the School's philanthropic priorities, ensuring cohesive messaging and brand consistency across all communications deliverables. The Associate Director will also serve as a consultant and educator to internal stakeholders, fostering a culture of excellence in digital marketing communications.

Job Responsibilities

Communications and Marketing Campaigns

• Oversee the design, development, proofing, and execution of email campaigns, ensuring high-quality, on-brand communications.
• Create custom queries, amp script-based dynamic templates, and email automation workflows in Salesforce.
• Develop and execute email A / B testing strategies to optimize performance.
• Design email journeys and behavioral campaigns based on alumni data, engagement, and communication preferences.
• Analyze email marketing performance, build detailed reports, and provide data-informed recommendations to stakeholders.
• Partner with Communications team members to create holistic and strategic marketing plans using email, texting, and print, following marketing compliance regulations and Wharton brand standards.

Project Management

Technology & Innovation

Stakeholder Collaboration and Education

Qualifications

Education

Experience

Skills

Job Location - City, State Philadelphia, Pennsylvania

Pay Range $64,500.00 - $80,000.00 Annual Rate Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job's level. Internal organization and peer data at Penn are also considered.

Equal Opportunity Statement The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law. Special Requirements Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job. University Benefits

University Benefits

Health, Life, and Flexible Spending Accounts : Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.

Tuition : Take advantage of Penn's exceptional tuition benefits . You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.

Retirement : Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.

Time Away from Work : Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with familywhatever your personal needs may be.

Long-Term Care Insurance : In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you