Channel Marketing Associate Manager

Channel Marketing Associate Manager

As our Channel Marketing Associate Manager, you'll be the bridge between our brands and shoppers, turning insights into engaging retail experiences. From building channel strategies to rolling out attention-grabbing activations in stores and online, you'll flex both your strategic and creative muscles. This is your opportunity to make a real impact on how shoppers connect with our brandswhile driving growth, innovation, and profitability.

This is a remote role that gives you flexibility to work from home with 2545% domestic travel to connect with customers, retail partners, and cross-functional teams.

Responsibilities

• Drive Growth : Develop channel and customer-specific opportunities in collaboration with brand, sales, innovation, digital, research, and supply chain partners.
• Execute with Impact : Lead account-specific marketing activationsfrom special packs and POP support to merchandising and displaysaligned with national campaigns, launches, and product initiatives.
• Maximize ROI : Ensure all channel activation plans are delivered on time, within budget, and achieve defined success metrics.
• Leverage Insights : Translate shopper and brand insights into impactful marketing strategies that elevate the in-store and online experience.
• Partner & Influence : Champion category leadership principles, support joint business planning, and participate in customer sales calls.
• Stay Ahead of Competition : Craft compelling trade narratives to neutralize competitive threats and accelerate growth.
• Analyze & Optimize : Measure the performance of activations, provide post-campaign analysis, and recommend data-driven improvements.
• Collaborate with Agencies : Lead and manage agency partnerships to ensure excellence in execution.

Qualifications

About Us

Our "Why"

At WD-40 Company, we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.

Why You Should Apply

Do You Align With Our Values?

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do : We live, breathe, and play by our values every day .

Thank you for considering WD-40 Company in your career search!

#PositiveLastingMemories

At WD-40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences. #LI-CM1