Product Marketing Manager - Diagnostics Job at GSI in Atlanta

Product Marketing Manager – Diagnostics (Oncology)

Location : Atlanta (Hybrid onsite and remote weekly)

Seeking a Product Marketing Manager to support the U.S. commercial strategy for oncology diagnostic portfolio . This role will partner with Sales, Marketing, and HR teams to build campaigns, strengthen market positioning, and drive customer engagement across healthcare and laboratory networks.

Key Responsibilities

• Commercial Strategy Support : Drive U.S. sales and marketing initiatives to expand adoption and optimize portfolio performance.
• Campaign Development : Create and execute multi-channel marketing campaigns (digital, print, presentations, educational programs).
• Market Development : Monitor campaign performance, identify growth opportunities, and contribute to portfolio roadmap planning.
• Competitive Insights : Track market trends, competitive activity, and customer needs to inform strategy and product positioning.
• Commercialization & Launch : Lead planning and execution of new product launches, marketing collateral, and sales enablement tools.
• Customer Engagement : Partner with Key Opinion Leaders (KOLs), manage presence at trade shows, society meetings, and customer events.
• Voice of Customer : Gather feedback to inform future product and service enhancements.
• Sales Enablement : Collaborate with HR and Sales to develop onboarding and training programs for new hires.

Qualifications