Marketing Coordinator

Marketing Coordinator

Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khlo Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, and accessories.

We're looking for a Marketing Coordinator to support our cross functional, social, and influencer marketing efforts. This role is ideal for someone who is highly organized, detail-oriented, and passionate about social media, creator culture, and fashion. You'll play a key role in executing campaigns, managing day-to-day logistics, and supporting the growth of Good American's social and influencer presence.

Key Responsibilities:

• Influencer Marketing Support
• Assist with the coordination and execution of influencer campaigns, including gifting, paid partnerships, and events
• Help manage influencer seeding lists, source, track outreach, and maintain creator databases
• Support contract coordination, usage rights tracking, and campaign deliverables
• Monitor influencer content, collect assets, and assist with reporting and recaps
• Coordinate product pulls, shipping, and returns with internal teams and agencies
• Liaise with talent agents on partnership negotiations, usage and content deliverables
• Assist in identifying and vetting creators while helping draft campaign briefs and guidelines
• Social Media Support
• Assist with day-to-day social media operations across platforms (Instagram, TikTok, etc.)
• Support content scheduling, captioning, and publishing
• Track social performance metrics and help compile weekly/monthly reports
• Monitor social trends, creators, and cultural moments relevant to the brand
• Assist with community management across platforms
• Assist with content creation needs, including capturing behind-the-scenes content, social-first assets, and real-time moments
• Support on-set social needs during shoots, events, and campaign productions
• Cross-Functional Coordination
• Collaborate with PR, Creative, E-Commerce, and Production teams to support campaign launches
• Help maintain timelines, trackers, and internal documents
• Provide general marketing and administrative support to the Social and Influencer teams

Qualifications:

• 13 years of experience in marketing, social media, influencer marketing, PR, or a related field (internships included)
• Strong interest in social media, influencer culture, and fashion
• Highly organized with excellent attention to detail
• Strong written and verbal communication skills
• Comfortable juggling multiple projects in a fast-paced environment
• Proficient in Outlook and Google Workspace; familiarity with influencer platforms and social scheduling tools is a plus
• Based in Los Angeles and willing to work in-office on a hybrid schedule

Please note that this role requires to be onsite four days a week.

At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply.

WE ARE B CORP CERTIFIED!

As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.