Customer Journey Product Owner

Required Skills & Experience

• 5+ years of Product Ownership experience, with a strong background in Project Management and leading long-term implementation delivery
• Proven ability to build and manage roadmaps for customer journey platforms preferably in Adobe Journey Optimizer (AJO) or a similar modern customer journey platform such as Salesforce Journey Builder
• Solid understanding of platform integrations and system architecture
• Able to identify integration needs and implement solutions
• Skilled in translating marketing use cases into technical requirements, focusing on epics and features
• Effective collaboration with technical teams to ensure feasibility and alignment with business goals
• Partner closely with marketing stakeholders to support client needs and drive adoption
• Ensure efforts are integrated with paid media strategy and digital teams to close the loop on customer journeys

Nice to Have Skills & Experience

Job Description

o Identify where journeys are currently being sent

o Assess integrations needed to activate journeys across platforms

o Define actual requirements for each journey

o Confirm availability of necessary data within the platform

o Review current journeys and determine how to migrate them into AJO

o Identify platform capabilities that can support new customer experiences

o Develop solutions to enable and optimize customer journeys

o Build enablement frameworks and roadmaps to unlock journey capabilities

o Drive adoption of new journeys as they are released

o Work closely with marketing clients to ensure alignment with business needs

o Educate clients on the initiative and its connection to paid media strategy

o Support hands-on-keyboard clients by solving for their specific needs

o Collaborate with digital teams to close the loop on customer journeys