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Base Pay Range
$54,600.00 / yr - $90,960.00 / yr
Job Overview
The Email Marketing Analyst works with all analyst levels and the manager for email marketing, evaluating the performance of the total email program while providing actionable recommendations. The Analyst supports day‑to‑day management of assets and quality assurance of email marketing campaigns, ensuring impeccable delivery and execution of marketing messages. They partner with cross‑functional teams—including Buying, Site Merchandising, and Creative—to develop daily email campaigns. This role requires a channel expert mindset, the ability to work under pressure, an entrepreneurial spirit, strong organizational skills, and the ability to partner with multiple teams.
Essential Functions
- Plan, execute, and analyze individual email campaigns for selected business families by consolidating and delivering assets in a timely manner, ensuring accuracy in creative content, links, and copy.
- Aid in the development and analysis of weekly / monthly / campaign reporting and provide strategic and actionable next steps.
- Assist in the development and execution of customer journeys, triggers, and personalized campaigns.
- Manage and track multiple assets at different stages in production to ensure timely delivery to the email vendor.
- Collaborate with vendors to plan and execute new initiatives and troubleshoot existing processes.
Qualifications & Competencies
Bachelor’s degree or equivalent work experience in a related field.1‑2 years of related experience.Open and continuous communication skills, with the ability to present information clearly and concisely.Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels.Salesforce Marketing Cloud experience preferred.Knowledge and understanding of data visualization concepts and tools (Tableau, Power BI, etc.).Creative, strategic, and technical thinking.Ability to work a flexible schedule based on department and company needs.Benefits
Performance‑based incentives / bonuses.401(k), medical / vision / dental / life / disability insurance options.Paid time off accruals, holidays, and more.This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Bluemercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.
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