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Senior Director, Marketing Operations and Analytics

Senior Director, Marketing Operations and Analytics

Perfect Audience (Now Sharp Spring)Mesa, AZ, US
2 days ago
Job type
  • Full-time
Job description

Senior Director, Marketing Operations And Analytics

At Constant Contact, we are serious about awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities-and we're just getting started!

We're looking for a Senior Director of Marketing Operations and Analytics to be the driving force behind our data-informed marketing strategy. You'll lead the team responsible for measuring marketing performance, optimizing our technology stack, and delivering the insights that guide our growth. This is a highly visible role perfect for a leader who loves to blend strategic thinking with hands-on data analysis to make a tangible impact on the business.

Leadership & Strategy

  • Define the vision and long-term roadmap for the marketing analytics and operations function in direct partnership with the CMO and other senior leaders.
  • Drive budgeting and ROI analysis by connecting marketing investment to revenue impact, recommending spend reallocations, and track CAC payback. Collaborate with the Finance team to prove the revenue impact of our investments.
  • Act as a strategic advisor to the entire marketing organization, using data-driven insights to guide campaign strategy, brand investment, and customer lifecycle management.

Advanced Analytics & Insights

  • Develop and deploy sophisticated reporting dashboards and measurement models, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Lifetime Value (LTV) frameworks to optimize our marketing investments.
  • Transform complex data from multiple sources (digital, CRM, social, etc.) into actionable insights to drive business results.
  • Optimize campaigns and investments through marketing performance analysis across CRM, Brand, Product, and Paid channels to optimize campaigns and investments.
  • Develop compelling narratives for leadership through in-depth analysis of data from digital, offline, CRM, and brand channels using visualization tools.
  • Build and maintain our KPI reporting infrastructure , including dashboards that track performance across channels, funnel stages, and customer cohorts.

    • Marketing Operations & Technology

  • Own the marketing technology stack , leading the evaluation, implementation, and ongoing management of key platforms like our CDP, CRM, and marketing automation tools.
  • Architect and optimize the end-to-end lead management process , ensuring every marketing qualified lead (MQL) is captured, scored, routed, and actioned efficiently with clear SLAs.
  • Design and optimize campaign workflows , lead scoring models, and funnel tracking with clear SLAs.
  • Drive continuous improvement by evaluating new tools and processes that unlock scale, automation, and deeper insights for the team.

    • What You'll Bring

  • 10+ years of experience in marketing analytics, measurement, attribution, or a related quantitative field.
  • A Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Economics, Computer Science).
  • Deep, hands-on expertise in advanced measurement methodologies, including MMM, MTA, incrementality testing, brand lift, LTV modeling, and customer segmentation.
  • Proven ability to manage a modern marketing tech stack , including experience with CDPs, CRM platforms, and automation tools.
  • Expert-level proficiency in SQL for data manipulation and extensive experience with visualization tools like Tableau or PowerBI. (Experience with Python / R for statistical modeling is a strong plus).
  • Exceptional communication skills , with a demonstrated ability to translate complex analytical findings into clear, concise recommendations for senior leadership and non-technical stakeholders.
  • A proactive, self-starting mindset with a strong sense of ownership and the ability to thrive in a fast-paced environment.

    • The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

    $180,000 - $225,000 USD

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    Senior Director Marketing • Mesa, AZ, US

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