Marketing/Advertising Business Development Lead - Financial Services Digital Marketing
Title : Marketing / Advertising Business Development Lead - Financial Services Digital Marketing
Location : Jersey City, NJ
Responsibilities :
- Identify growth opportunities and proactively initiate customer conversations.
- Invest in creating deep relationships and high levels of intimacy with targeted Financial Services customers and prospects.
- Leverage knowledge of Financial Services industry trends and customer challenges to develop and deliver compelling value propositions.
- Monitor competitors to provide competitive analysis, strategies and tactics, and have the ability to be creative and agile in response to any driven challenges.
- Partner and work with the digital marketing agency pursuit team to deliver winning proposals.
- Quantitatively size and prioritize opportunities, with a focus on right fit and scale for the Digital Marketing Agency.
- Lead and / or supply to client RFP / RFIs, including proposal and presentation development, solutions, scoping and contracts.
- Develop and lead a sales pipeline of 3-4X sales quota.
Required Skills :
- 5+- years experience in selling digital advertising and marketing services in a model where the agency supplies project-based and fully-managed services.
- Experience with the consultative sales approach in analyzing challenges of potential customers and conveying return on investment and TCO concepts to CXO level management.
- High comfort level proposing and forming relationships with C-suite executives.
- Excellent oral and written communication skills & outstanding presentation skills.
- Significant experience in targeted account sales strategies.
- Ability to work in a global organizational and service delivery environment.
- Demonstrated commitment to stay abreast of industry trends and technical advancements within the industry sectors and enterprise markets.
- Experience with Sales pipeline reporting, forecasting and CRM tools.
- Ability to travel 25%, primarily but not limited to the specified NA region.
Life at Capgemini :
Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer :
- Flexible work
- Healthcare including dental, vision, mental health, and well-being programs
- Financial well-being programs such as (k) and Employee Share Ownership Plan
- Paid time off and paid holidays
- Paid parental leave
- Family building benefits like adoption assistance, surrogacy, and cryopreservation
- Social well-being benefits like subsidized back-up child / elder care and tutoring
- Mentoring, coaching and learning programs
- Employee Resource Groups
- Disaster Relief
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