Director, Web & Content Strategy

Director, Web & Content Strategy

Prudential Financial (NYSE : PRU), an industry leader in financial services for more than 150 years, is committed to helping individuals and institutions grow and protect their wealth. The Brand & Marketing organization is central to driving growth, deepening customer relationships, and delivering experiences that reflect our purpose and values. Within Brand & Marketing, the Growth & Channel Activation team is focused on delivering impactful marketing strategies and experiences across channels that drive measurable business outcomes.

The Role

We are seeking a Director, Web & Content Strategy to lead the team responsible for defining and delivering the content and experience strategy for Prudential.com. This role will oversee a team of Web & Content Strategists and Specialists, and will be accountable for ensuring a cohesive, optimized, and governed web experience that supports both growth and customer support objectives across the site. Reporting to the VP, Head of Web Strategy & Activation, this leader will help define the strategic vision for Prudential.com, manage the operating and engagement models for the team, and collaborate across Brand & Marketing and business units to execute end-to-end marketing strategies and campaigns. The Director will also lead SEO / AEO strategy and implementation, oversee website governance, and manage agency and vendor relationships for content creation. This is a hybrid role based in Newark, NJ, with onsite work expected 3 days per week.

What You Can Expect

Define and drive the overall web and content strategy for Prudential.com, ensuring alignment with brand, business, and customer experience goals. Lead and mentor a team of Web & Content Strategists and Specialists, fostering a culture of innovation, collaboration, and accountability. Oversee SEO and AEO strategy and implementation to maximize website discoverability, performance, and compliance with financial services standards. Establish and manage website governance frameworks, including content standards, accessibility, compliance, and operational workflows. Develop and maintain the operating model for the Web & Content Strategy team, ensuring efficient processes and clear roles and responsibilities. Build and manage the engagement model with business partners to support strategic initiatives, marketing campaigns, and content needs. Collaborate with cross-functional teamsincluding Product, Design, Technology, Analytics, and Marketingto deliver cohesive, customer-centric web experiences. Ensure content and experience strategies are optimized for both acquisition and servicing, supporting full-funnel customer journeys. Evaluate and integrate AI-powered tools to enhance team efficiency and improve digital experience delivery. Manage agency and vendor relationships for content creation, ensuring quality, consistency, and alignment with strategic goals. Monitor and analyze performance metrics to inform continuous improvement and strategic decision-making. Champion personalization strategies to deliver tailored experiences that drive engagement and conversion. Stay ahead of digital trends, regulatory changes, and customer expectations to evolve the web and content strategy. Coordinate across teams to ensure consistent delivery and efficient execution of integrated marketing campaigns and digital initiatives.

What You'll Need to Succeed

8+ years of experience in marketing, digital content strategy, web experience management, or related roles, with at least 3 years in a leadership capacity. Proven success in developing and executing enterprise-level web and content strategies in a regulated industry, preferably financial services. Expertise in SEO / AEO, content governance, and digital experience optimization. Strong leadership and team management skills, with experience building and scaling high-performing teams. Demonstrated ability to lead cross-functional collaboration and influence senior stakeholders. Experience with content management systems (e.g., Adobe Experience Manager), AI technologies, SEO tools, analytics platforms, and accessibility standards. Strategic thinker with a track record of translating business goals into actionable digital strategies. Excellent communication and storytelling skills, with the ability to articulate complex ideas clearly and persuasively. Experience managing external agencies and vendors to deliver high-quality content and experiences. Passion for customer-centric design, financial literacy, and delivering meaningful digital experiences.

It'd Be a Plus If You Are Familiar With

Agile methodologies and working in cross-functional product teams. Personalization platforms and strategies. Tools like Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Workfront, Figma, Qualtrics, Gradial. AI tools for content creation and optimization.