Manager, Web & Content Strategy

Manager, Web & Content Strategy

Prudential Financial (NYSE : PRU), an industry leader in financial services for more than 150 years, is committed to helping individuals and institutions grow and protect their wealth. We offer a broad range of financial products and services, including life insurance, retirement solutions, and investment management. With over $1.6 trillion in assets under management and a presence in over 20 countries, Prudential empowers customers worldwide to achieve financial security.

Prudential's Brand & Marketing organization is central to driving growth, deepening customer relationships, and delivering experiences that reflect our purpose and values. We are a diverse team of strategists, creatives, and marketers who put the customer at the center of everything we do. Within Brand & Marketing, the Growth & Channel Activation team is focused on delivering impactful marketing strategies and experiences across channels that drive measurable business outcomes.

We are seeking a Manager, Web & Content Strategy to join our Growth & Channel Activation team. This role will be instrumental in shaping and executing the content and experience strategy for Prudential.com, supporting specific business lines. Reporting to the Director, Web & Content Strategy, this individual will collaborate with cross-functional teams and business partners to define, implement, monitor, and optimize web experiences that drive customer engagement and business outcomes. This is a hybrid role based in Newark, NJ, with onsite work expected 3 days per week.

What you can expect :

• Partner with business units to translate strategic objectives into compelling digital experiences and content plans, including support for marketing campaigns.
• Develop and execute web content strategies that align with Prudential's brand, business goals, and customer needs.
• Lead the planning, creation, and optimization of content for Prudential.com, ensuring consistency in tone, style, and messaging.
• Integrate personalization strategies into content planning and execution to deliver tailored experiences that drive engagement and conversion.
• Support experimentation and A / B testing to optimize content effectiveness and user experience.
• Manage content lifecycle including audits, updates, and governance to ensure accuracy, compliance, and relevance.
• Partner with Design, Product, and Technology teams to introduce new web capabilities and optimize existing ones to enhance customer experience and business impact.
• Monitor performance metrics (traffic, engagement, lead generation, and conversion) and use insights to inform continuous improvement.
• Implement AEO / SEO best practices and accessibility standards to maximize discoverability and usability.
• Stay current on digital trends, financial services regulations, and customer behavior to inform strategy.
• Ensure all content complies with legal, regulatory, and brand standards.

What you'll need to succeed :

It'd be a plus if you are familiar with :

What We Offer You

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $118,700.00 to $176,600.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom. Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law. If you need an accommodation to complete the application process, please email accommodations.hw@prudential.com. If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.