Search Engine Marketing Buyer

About Hart

Hartis a full-service, independent brand transformation agency that creates growth for middle-market companies in the new experience economy. For over 60 years, Hart has been a valued strategic and creative partner to brands aiming to reach higher. Our promise of Every Day Greater is an outgrowth of our distinctive capability to move audiences from apathy to advocacy by designing and deploying empowering, unified brand experiences. Join us in our never-ending quest to move brands to better places for a better world.

SUMMARY

Part of the Performance Marketing team, this role is responsible for day-to-day stewardship of multiple search campaigns. They own the process from inception to completion, including building campaigns in various digital platforms (search, social & programmatic), monitoring & optimizing paid media buys and developing reports and analyses to enable implications / action plans. The right candidate will love data, be eager to learn and grow while also striving to understand the changing digital media landscape.

RESPONSIBILITIES

Search Engine Marketing

• Own all aspects of paid search campaign management, including structure design, keyword development, ad copy creation, budget pacing, bidding strategies, optimization, and reporting.
• Develop, implement, and manage campaigns within Google Ads, Microsoft Ads, and other SEM platforms.
• Monitor daily campaign performance, identify trends, and adjust bids and budgets to improve KPIs (CTR, CVR, CPA, ROAS).
• Collaborate with Analytics and Account teams to define and align key performance indicators and campaign objectives.
• Conduct ongoing A / B testing of ad copy, landing pages, and bidding strategies to drive continuous performance improvement.
• Leverage Google Ads scripts, automated rules, and platform integrations to enhance optimization and reporting efficiency.
• Build, maintain, and enhance dashboards in tools such as Google Looker Studio (Data Studio) or Tableau to visualize search performance.
• Perform competitive and keyword research to identify growth opportunities and inform strategic planning.
• Work with Analytics and Tagging systems to ensure accurate tracking implementation, campaign tracking, and conversion measurement.
• Stay current with SEM trends, algorithm changes, beta opportunities, and platform updates within the Google Marketing Platform ecosystem.
• Document campaign setup and optimization processes according to Hart's internal taxonomy and quality assurance standards.

Search Engine / Answer Engine Optimization

QUALIFICATIONS

Personal skills + character traits

What we offer

We employ great people from an ever-widening variety of backgrounds – not just because it's the right thing to do but also because we believe that diverse perspectives make our agency stronger and more innovative. If you share our values, come find your place in our community. Meet us on @_hartinc and hartinc.com / careers to learn more.

Hart is an equal opportunity employer and continually seeks to advance the concepts of equal employment opportunity to all applicants and employees. As such, Hart does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.

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