Media Specialist

Salary : $42,286.40 Annually

Location : Panama City, FL

Job Type : Full- Time

Job Number : 2025091103

Department : City Manager

Opening Date : 09 / 11 / 2025

Salary : Salary / Hourly wages may be adjusted based upon experience within Step Plan Parameters.

MAJOR FUNCTIONS

Under the general guidance and leadership of the City Manager's Office, the Media Specialist coordinates the City's media relations, digital communications, social media presence and multimedia content. The position plays a critical role in developing messaging that promotes the City's vision, enhances public understanding and strengthens community engagement. Work requires creativity, strong communication skills and proficiency in digital tools and media platforms.

ESSENTIAL DUTIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. These are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Video production, filming, editing and creating content with emphasis on explaining and sharing City processes, celebrations or education for citizens.
• Assist other departments in creating video content.
• Manage all aspects of media relations, including writing and distributing press releases, coordinating interviews and maintaining contact with journalists.
• Assist with the development and implementation of public information campaigns aligned with citywide goals.
• Assist with the City's social media accounts and create multimedia content, including videos, graphics and digital storytelling pieces.
• Monitor news and social media channels to track coverage, sentiment and emerging issues.
• Monitor and respond to public and media inquiries via social channels and traditional media.
• Analyze social media and media engagement metrics and provide regular reporting on performance trends.
• Maintain up-to-date media contact and digital asset databases and manage relationships with journalists.
• Ensure brand consistency and message alignment across all media platforms and public-facing communications.
• Support crisis communication efforts, including rapid-response messaging and media coordination.
• Assist in planning and promoting public events, City announcements and awareness campaigns.
• Capture photography and video content at City events and engagements.
• Performs other duties as requested.

KNOWLEDGE, SKILLS AND ABILITIES

MINIMUM QUALIFICATIONS

A comparable amount of training or experience may be substituted for the minimum qualifications.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Work Environment :

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Summary :

DISCLAIMER

These are intended only as illustrations of various types of work performed. The omission of specific duties does not exclude them from the position.

Panama City Offers a complete benefits package to all full time employees. Below is a list of the benefits offered by the City.

For more detailed information about the benefits please reach out to the Human Resources Department.

WORK / LIFE INTEGRATION

HEALTH & WELLNESS

FINANCIAL WELLNESS