Marketing Coordinator

Job Description

Job Description

Benefits :

• Competitive salary
• Opportunity for advancement
• Paid time off
• Training & development

Purpose of Role

To support Sullys Steamers franchisees by leading store-specific marketing activations,

developing and distributing physical collateral, driving catering promotions, and executing

brand-consistent campaigns at the local level. This role bridges corporate strategy and field

execution, requiring travel to ensure marketing effectiveness, franchisee satisfaction, and

grassroots impact.

Key Responsibilities

Campaign Execution; Collateral Deployment

Partner with the corporate team to build and roll out seasonal and local campaigns

Assemble, ship, and track marketing kits (store-in-a-box) with signage, flyers,

event materials, etc.

Monitor and manage inventory of print and branded collateral

Coordinate with third-party vendors for custom materials when needed

Store-Level Marketing Support

Travel to supported stores to ensure brand standards are upheld

Ensure collateral is correctly displayed and store teams understand campaign goals

Collect insights, photos, and feedback from field visits

Act as a go-to marketing contact for franchise owners and store managers

Events Catering Promotion

Assist with planning and promoting community-facing events (e.g., fundraisers,

openings, samplings)

Develop grassroots strategies to boost local catering awareness

Create tailored marketing materials or talking points to support catering outreach

Reporting; Analysis

Track marketing activity and outcomes by store

Maintain spreadsheets / dashboards to monitor ROI, lead generation, and

engagement

Share insights and best practices with corporate and franchise partners

Measurables (KPIs)

% of Franchise Stores Displaying Marketing Correctly

Catering Leads or Sales Uplift in Supported Stores

Campaign Performance Reports Delivered On-Time

Franchisee Satisfaction or NPS Feedback

Core Values Alignment

Takes initiative and sees things through

Values franchisee relationships and trust

Detail-oriented and organized in the field

Creative and resourceful when solving local marketing challenges

Passionate about brand consistency and customer experience

Tools / Systems Used

Google Workspace (Docs, Sheets, Slides, Drive)

Project Management (ClickUp, Asana, Monday.com)

Light Design Tools (Canva, Adobe Express)

CRM / Catering Lead Tracker (internal or vendor-managed)

Internal Print / Promo Ordering Tools

Qualifications

13 years in marketing, promotions, or franchise support

Strong communicator and relationship-builder

Experience with campaign development or event coordination

Self-starter with strong time management and organization skills

Valid drivers license and ability to travel

Bonus : Familiarity with foodservice, QSR, or franchising models

Flexible work from home options available.