Supervisor, Digital Investment

Job Title

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart's media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW's mission is to help Walmart navigate a period of intense change, continually keeping them "one more step ahead". This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart's investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Overview

This position requires a highly motivated person to assist in the day to day execution of a(n) account(s). The Supervisor will be responsible for activating digital strategic plan development and all aspects of implementation. This individual will learn and embody Zenith's vision of Live ROI as a mantra and manage several direct reports.

Responsibilities

Assist with planning and implementation for client accounts across digital and print for clients in the Technology and Financial sectors

Plays a leading role in all aspects of campaign management including vendor liaison and reporting

Training / Support for Assistant Planners in billing, reporting, trafficking, analytics and research

Assist in presentation of data, insights and media to clients

Intimate knowledge of consumer habits & touchpoints, i.e. digital mobile, social, video

Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value

Manage Vendor Billing : insertion orders, monthly billing reports, discrepancy resolution, and reconciliations

Manage Social / LinkedIn campaigns reaching financial advisors in institutional investors analyze, optimize content

Draw actionable insights based off of media performance, working with analytics and partners to optimize campaigns to ensure benchmarks are met / exceeded

Build relationships with vendors to analyze value and applicability of media vehicles for client media plan

Create dynamic presentations that effectively communicate to our clients

Maintain a knowledge of all ad serving platforms across platform : IAS and Double Verify

Prepare and deliver buying and / or digital trafficking specs and guidelines

Continuously search for opportunities to be positive and to share the positive side to every situation

Qualifications

B.A. or B.S. in Marketing, Advertising or related field

3+ years of digital media buying / planning experience

Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person

Must have excellent verbal / written communication skills, interpersonal skills, detail-orientation, follow-though skills

Must have strong analytical, research, and quantitative skills

Must be hard-working, resourceful and thrive in a fast-paced environment

Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.

Must possess / develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends

Experience with Prisma and DCM preferred

Experience with Research tools such as Nielsen, Comscore preferred

Additional Information

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range : $73,910.00 - $90,000.00 annually.