Omnichannel Digital Marketing Manager

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do

Develop and implement marketing strategies and initiatives for ecommerce and online retailers (including their RMNs), to enhance the Pro customer journey and drive sales.

Drive strategy for the website, including but not limited to : site architecture, creative expression, and integrated marketing strategy in consideration of the digital ecosystem.

Oversee the execution of omnichannel marketing campaigns, including email marketing, online promotions, and loyalty program initiatives : develop robust eCRM program, linking the digital ecosystem from campaign initiatives through to education & events.

Build relationships with key customer accounts and account management partners.

Ensuring SKP is first to market in major eTail programs, beta initiatives, and alignment with Trade activities and initiatives.

Collaborate with internal teams and external partners to ensure the omnichannel strategy is integrated across all touchpoints.

Analyze performance data and customer insights to optimize marketing efforts and improve customer engagement and retention.

Manage budgets for omnichannel marketing initiatives and ensure all marketing spends are within budget.

Work closely with the Head of Digital Marketing to align omnichannel strategies with overall digital marketing goals.

What makes you a good fit

• Bachelor's degree in business, digital and / or marketing-related emphasis
• 5-7+ years' experience in digital marketing, with a focus on eCommerce, eCRM, and online retail strategy
• Understanding of websites / eCommerce platforms / UX and UI

Understanding of

third-party softwares, plugins, and APIs

Some benefits of joining Henkel

Health Insurance : affordable plans for medical, dental, vision and

wellbeing starting on day 1

Work-Life Balance : Paid time off including sick, vacation, holiday and

volunteer time, flexible & hybrid work policies (depending on role),

and vacation buy / sell program

Financial : 401k matching, employee share plan with voluntary

investment and Henkel matching shares, annual performance bonus, service

awards and student loan reimbursement

Family Support : 12-week gender neutral parental leave (up to 20 weeks

for parents giving birth), fertility support, adoption & surrogacy

reimbursement, discounted child and elderly care, and scholarships

Career Growth : diverse national and international growth

opportunities, access to thousands of skills development courses, and

tuition reimbursement

The salary for this role is $95,000.00 - $120,000.00 . This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range.  This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.