Head of Web Analytics
Head of Web Analytics
And are you eager to work on quality data sources serving our end user products?
You collaborate with teams to implement initiatives that make a difference?
About our Team
A world leader in Medical Education, Elsevier improves healthcare by educating the next generation of healthcare workers globally.
About the Role
As an Analytics Project Manager to lead high-quality projects and provide strategic direction for multiple websites. Drive thought leadership, share expertise, and manage junior or offshore team members.
This role offers the opportunity to influence and grow analytics capabilities.
Responsibilities
- Working with stakeholders to define their measurement strategies and drive data maturity and activation.
- Working closely with developers to incorporate on-site data layers for data collection and support the transition to Google Analytics for websites utilizing Google Analytics.
- Managing the A / B testing methodology strategy and validation using customer experience optimization tools such as Adobe Target and future server-side testing tool(s).
- Managing and implement Snowplow data platform for website and plan for expansion to Sierra websites.
- Presenting project outcomes and proposing new work, via deep dive data insights, data visualisation etc, with the focus of driving customer / business value and opportunities to the business
- Staying current on industry insights and innovation to improve internal techniques, processes, documentation, and quality assurance.
- Coaching and help more junior members of the team, with line management responsibility for DCSE analytics team members (capacity / resource planning, development plans, performance reviews, coaching etc.)
- Leading multi-functional delivery teams, providing motivation and support to ensure project objectives are met / exceeded (often across multiple concurrent projects)
Requirements
- Experience in web analytics and wider digital marketing landscape knowledge.
- Experience with website testing technologies such as Optimizely, Google Optimize or Adobe Target
- Experience with Google Tag Manager & Adobe Launch planning and implementation
- Experience with data visualization tools such as Tableau, Looker or Power BI
- Experience of SQL, HTML, CSS and JavaScript
Work in a way that works for you
We promote a healthy work / life balance across the organisation. We offer an appealing working prospect for our people.
With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working for you
We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer :
- Dutch Share Purchase Plan
- Annual Profit Share Bonus
- Comprehensive Pension Plan
- Home, office or commuting allowance
- Generous vacation entitlement and option for sabbatical leave
- Maternity, Paternity, Adoption and Family Care leave
- Flexible working hours
- Personal Choice budget
- Variety of online training courses and career roadshows
- Wellbeing programs and gym facility in the office
- Internal communities and networks
- Various employee discounts
- Recruitment introduction reward
- Work from anywhere
- Employee Assistance Program (global)
- Annual Event
About the Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society.
Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice.
At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
Elsevier is an equal opportunity employer : qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form : , or please contact 1-855-833-5120.
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