Senior Manager Analytics

EPITECEnglewood Cliffs, NJ, United States

4 days ago

Job type

Full-time

Job description

We're Hiring : Senior Analytics Manager

Location : Hybrid – 4 days in office (Englewood Cliffs, NJ), 1 day remote

Schedule : Full-time

Are you passionate about turning data into actionable insights? Do you thrive in fast-paced environments and love working across paid media, performance marketing, and executive reporting? We’re looking for a Senior Analytics Manager to lead our paid media analytics and reporting strategy.

Top Skills

Deep expertise in MMM (Marketing Mix Modeling) & MTA (Multi-Touch Attribution)
Proven ability to develop insights-led executive / leadership reports
Strong understanding of Paid Media across full funnel, retail, and performance marketing

Key Responsibilities

Define and manage paid media analytics, insights, and reporting to support marketing strategies

Lead development of executive-friendly reports across digital media and performance marketing

Deliver actionable insights across awareness, consideration, and conversion stages

Automate and streamline reporting processes and visualizations

Drive sophisticated analyses (SOV, Market Share, Paid Media Conversion, MMM / MTA)

Build and maintain measurement frameworks for ROI and traffic / revenue metrics

Collaborate with Paid Media teams and AORs to align on goals and investment impact

Partner with Analytics and Big Data teams on tagging strategies and KPI tracking

Lead MMM / MTA reporting and optimization efforts across SEA business

Qualifications

8+ years in media analytics (paid search, social, display, affiliate, ecommerce / CPG)

Hands-on experience with MMM / MTA implementation and optimization

Bachelor’s degree or higher in Marketing or related field

Strong problem-solving mindset and data storytelling skills

Collaborative, proactive, and results-driven attitude

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Senior Manager • Englewood Cliffs, NJ, United States

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