Director, Human Insights (Brand / Category Insights)

Overview

There’s nothing more exciting than analyzing markets and identifying trends — and there’s no better company to do it with than The Coca‑Cola Company.

In this role, you will gather, analyze, and interpret marketplace trends and customer data to inform marketing and product development strategies for individual consumers, business customers, and / or sales channels.

You’ll support our growth strategy in market share and profitability across our portfolio, developing marketing models across our brands and assessing the performance of marketing investments across all channels. You will bring together insights from multiple data sources to quantify the short‑ and long‑term impact of marketing activities and communicate findings to stakeholders and senior leadership to drive decision‑making.

What You’ll Do for Us

Provide category insights and thought leadership to support the full retail commercialization process, ensuring alignment with business strategies and growth plans.

Lead processes to develop and deliver execution metrics that ensure category activation is grounded in fact‑based selling content. Guide analysis for category‑aligned teams focusing on new product innovation, packaging, global platforms, and custom solution bundles.

Evaluate, prioritize, and sequence customer‑specific innovations in line with Segment "Must Wins" and overarching customer strategies.

Analyze consumer, customer, and system value creation for new products, packaging, and marketing programs.

Act as commercial subject matter expert for your category, maintaining close partnerships across teams and serving as the single point of contact for category insights and expertise.

Utilize tools such as Nielsen, IRI, shopper card data, and internal proprietary systems to generate actionable insights that influence Coca‑Cola’s strategy and retailer engagement.

Monitor market conditions, industry trends, and competitor strategies to forecast demand and optimize product launch timing.

Conduct competitor analysis including marketing tactics, pricing, sales performance, and operational models.

Track consumer perceptions through media monitoring, surveys, and retailer feedback.

Identify purchasing behaviors, promotional sensitivity, brand loyalty drivers, and channel‑specific trends.

Model expected outcomes of proposed marketing campaigns and measure results against KPIs.

Proactively recommend process, system, and product improvements to enhance category performance.

Qualifications & Requirements

Bachelor’s degree in Marketing, Business, Economics, or related field ( required ).

Minimum 5+ years of experience in consumer / shopper insights, category management, or marketing analytics within the consumer goods / CPG industry.

Proven ability to influence cross‑functional teams and senior stakeholders on policies, strategies, and best practices.

Strong understanding of retail sales drivers, including storyboarding, analytics, visualization, and commercial execution.

Experience delivering compelling, fact‑based presentations to internal and external senior‑level audiences.

Expert analytical skills, including mining syndicated data (Nielsen / IRI), case sales data, custom surveys, and panel data.

Ability to integrate insights from multiple sources into a cohesive story that drives business action.

Strong self‑management skills with the ability to balance multiple priorities in a fast‑paced environment.

In‑depth knowledge of CPG industry dynamics, including retail environments, channel strategy, competitive products, seasonal challenges, and emerging trends.

What We Can Do for You

Iconic Brand : Be part of the evolution of the most recognized brand in the world.

Exposure to World‑Class Leaders : Learn from and collaborate with global marketing leaders who will expand your skill set and network.

Creative Culture : Join a culture that supports innovation, risk‑taking, and breakthrough ideas in brand building and consumer engagement.

Skills :

• Media Planning
• Leadership
• Consumer Trends
• Consumer Segmentation
• Analytical Thinking
• Competitive Assessments
• Quantitative Research
• Digital Media Strategy
• Channels Strategy
• Waterfall Model
• Market Research
• Group Problem Solving
• Microsoft Office
• Brand Positioning
• Social Media Strategies
• Communication
• Decision Making
• Syndicated Research
• Retail Marketing Strategy
• Brand Storytelling
• Channel Management

#J-18808-Ljbffr