Marketing Director Job at Gensler in California

Your Role

Gensler Los Angeles is seeking a creative, collaborative Marketing Director to lead our marketing team. This role requires a strategic thinker and inspiring communicator who excels in a fast-paced, design-driven environment. The Marketing Director will work closely in-person with leadership to drive new business and lead a high-performing marketing team. Strong leadership, market positioning strategy, and team management skills are essential, along with a passion for storytelling and a focus on process improvement. The ideal candidate will inspire creativity and collaboration across teams, while ensuring marketing efforts align with business objectives.

What You Will Bring

Lead with Vision & Clarity - Develop and execute marketing strategies aligned with business goals, balancing big-picture thinking with tactical execution, ensuring the marketing team operates with clear direction, purpose and a vision for the future.

Inspire, Mentor & Advocate - Foster a high-performing, engaged team by recognizing individual strengths, advocating for growth opportunities, and providing mentorship. Inspire a culture of continuous learning and professional development.

Drive Engagement & Collaboration - Cultivate a transparent and innovative work environment by strengthening relationships across marketing, design, and leadership teams. Encourage shared leadership and open communication to enhance teamwork.

Enhance Communication & Process - Act as a liaison between leadership and the marketing team, refining workflows and sharing end goals between the two.

Adapt & Innovate - Navigate change with agility, embracing new ideas and evolving strategies to meet the needs of the team and marketing deliverable. Distill complexity into clear, actionable steps for experimentation and innovation.

What You Will Do

Marketing Director is responsible for project-level success of office marketing efforts, including :

Daily oversight of the LA marketing team, coaches team for professional growth, and inspires new ideas. Foster their understanding of design and market trends.

Leads strategy / kickoff meetings with BD champions for strategic pursuits

Ensure the team's marketing deliverables are creative and responsive to clients

Seeks out and implements process and content improvements, including the development of project case stories and resumes with marketing team

Explores and sets a vision for embracing new design tools and technology, like AI and video integration

Collaborates with Marketing Managers around process to maintain resources and information systems : updating project documentation, image libraries, etc.

Leads weekly BD meeting / reporting with Regional Marketing Director, LA office leadership and senior design team members

Conducts win / loss analysis of opportunities and pursuit marketing budget / spend

Collaborates with Office Directors on strategic internal communications and presentations

Your Qualifications

15+ years of marketing experience, preferably in architecture, design, or related industries.

Bachelor's degree in Marketing, Communications, Journalism, Graphic Design, or a related field.

Strong organizational and interpersonal skills, with a proven ability to mentor and collaborate.

Excellent graphic design sensibility and communication skills.

Experience managing large teams and leading business-critical marketing projects.

Proficiency in InDesign, Microsoft Office; familiarity with Adobe Creative Suite and Salesforce is a plus.

• The base salary range will be estimated between $125,000-155,000 plus bonuses and benefits and contingent on relevant experience.

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to "Well-being Week," our offices reflect our people's diverse interests.

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities.Our annual base salary range has been established based on local markets.

As part of the firm's commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.

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